SEO In Jersey City, New Jersey
Work With The Best SEO Company In Jersey City, NJ
Here’s why we’re the perfect partner for SEO in Jersey City. When you work with Hexapoint, you get:
- Access to a dedicated client success manager
- No contracts or hidden fees
- Proactive campaign management
- Our results-oriented approach with a focus on client ROI
- An award-winning team of experts
- Comprehensive services beyond SEO
- In-depth monthly reporting and quarterly video calls
- Dedicated SEO specialists who work on your campaign
Boost your online presence and grow your business with Hexapoint. We’re the go-to company for SEO in Jersey City.
Does My Business Qualify For SEO Services?
Our team is incredibly selective about which clients we take on; our goal is to only onboard clients when we know we’ll be able to deliver an incredible ROI. Customers earning under $1 million per year should consider our sister program, the First Rank Accelerators program.
SEO isn’t the right path forward for every business—but it might be perfect for your business. Book a free consultation and business evaluation with us today; we’ll help you determine if SEO is the right fit for your business.
A Custom SEO Strategy For Your Local Business
Phase 1: Strategy Formulation
Keyword Analysis
Search engine optimization begins with keyword analysis: In-depth keyword research on the terms that people are searching to find businesses like yours. We use cutting-edge tools to gain insights on:
- Which keywords users are searching for
- Which keywords are most likely to lead to purchases (keyword intent)
- Which keywords your competitors are ranking for
- Which keywords your competitors are missing out on
- And more
Think of keywords as supply and demand: The supply is what Google is ranking pages for, and the demand is what people are looking for. We find areas where the supply isn’t meeting the demand and create pages to rank for those keywords.
With all of these considerations in mind, we create an in-depth plan to create pages to rank for keywords your competitors aren’t ranking for—and pages to outrank your competitors for the keywords they are ranking for.
Backlink Analysis
Our SEO specialists also perform backlink analysis. Backlinks are one of the backbones of Google’s algorithm; they’re links that point from a page that isn’t in your domain to a page that is. Our team will determine which pages are backlinking to your competitors; from there, our outreach department will negotiate link placements with those websites, ideally moving the links from your competitors’ pages to your page. We prioritize which pages should get which types of links based on our keyword targets.
Technical SEO Strategies
Technical SEO is about optimizing the back end of your website to improve its usability for both humans and the robots that Google and other search engines use to index web pages. Our 100-point technical audit includes:
- Page speed
- Crawlability
- Site security
- Website architecture
- Schema (code that tells robots what various elements of your website are meant to be)
- And more
Each month, we prioritize the fixes that will have the highest impact on your website; we focus on easy-to-implement, high-priority items first, then get more granular as the months go on to ensure your website is as optimized as possible.
Content Development Strategy
Once all of our analysis is complete, we develop an in-depth content strategy; each month, we’ll produce content that’s optimized for the keywords we’ve researched—all while creating an internal linking strategy between content pages to cement you as an authority in your niche.
Google Business Profile Audit
Not every business needs a Google Business Profile, but they’re a must if you:
- Have a physical location
- Serve customers within a particular geographic area
Our Jersey City SEO team will determine whether or not it’s important to build a Google Business Profile for your business; if one already exists, we’ll create a strategy to optimize it. Almost all local businesses should have a Google Business Profile.
Phase 2: Implementation Of Strategy
Once we’ve created the unique SEO strategies we’ll use for your business, our SEO specialists will get to work, implementing the strategies from the ground up. We will:
- Create any service and product pages that are needed to fill keyword gaps
- Optimize existing pages, focusing on title tags, meta description, content and keyword density, and internal linking
- Optimize and add schema to ensure that search engines understand what your pages and the elements on those pages are built for—this can help you get higher converting Rich Results on Google
- Complete high-priority technical fixes
- Build and optimize your Google Business Profile
- Begin building links to your pages
- Optimize pages that are already ranking between position 2 and 10 for relevant keywords. Our focus is to get these keywords to rank 1, which has a substantially higher click-through rate than any other position.
Phase 3: Monitor Results, Make Adjustments & Continuous Work
The second phase was all about big wins; above, we focused on the steps we can take to grow your online presence most quickly. The third phase is about how continuous SEO efforts can help grow your business sustainably, all while stonewalling your competitors.
Our team will:
- Monitor search results to ensure you continue to rank highly for keywords we’ve already optimized for
- Continue our outreach efforts to build more links to your site
- Look for new competitors who are ranking well, and adjust our strategies to outrank and stonewall those competitors
Create new content to rank for gaps in your keyword coverage - Address lower-priority technical SEO concerns
- Handle high-priority technical SEO concerns as they arise
- Provide monthly reports to keep you up to date on your organic search results rankings, click-through rates, Google Business Profile coverage, and more
Google updates its algorithm hundreds of times each year; while most of these are minor tweaks, they add up over time. The algorithm also undergoes major updates, called core updates, several times a year. Our SEO experts are constantly monitoring these updates and adjusting our tactics in order to keep you on top of the search results.
What Is SEO? Understanding The 4 Pillars
On-Page SEO
On-page SEO is every action we take on the front end of your website. You can think of front-page SEO as consisting of four different core elements:
- User Experience: We optimize your website to be easy for users to navigate. We want their experience on your website to be informative and enjoyable.
- Unique content: We build unique content to help you reach the top of the search engine rankings for relevant keywords. This content is built to be uniquely useful—users will learn things on your site in ways they can’t anywhere else.
- Keyword utilization: We optimize each page on your site by using relevant keywords in your titles, headings, and meta descriptions.
- Internal linking: We link all of your content together to create a cohesive web, keeping users on your site for longer.
Local SEO
For local businesses, local SEO is essential—it helps people in Jersey City and the surrounding area find your business and helps you land higher-impact search results. Our local SEO strategies include:
- Google Business Profile optimization
- Targeting local keywords, like “business in Jersey City”
- Ensuring that your name, address, and phone number are consistent across all online listings
- Building new local citations by submitting your information to local directories
Off-Page SEO
We use a variety of strategies to build links to your website from other relevant sites, including:
- Guest blogging: We write unique content for other websites, and include links to your pages in the content we write.
- Citation submission: We submit your website to a number of directories, from large directories like Yelp to smaller directories that serve Jersey City Businesses (like the Hudson County Chamber of Commerce).
- Link building: We use a variety of outreach tactics to earn links from relevant websites, and to convince websites that point links to your competitors to go to your website instead.
Technical SEO
Technical SEO is an ongoing process; as changes are made to your site and Google’s algorithm, our technical SEO strategies will shift. Our initial evaluation covers 100 different elements of technical SEO, and we keep improving your site’s backend every month, focusing on:
- Page Speed
- Crawlability
- Site Security
- Website Architecture
- And more
Case Studies
E-Commerce SEO Case Study
Want to boost site traffic and sales for your ecommerce business? SEO is the way to go. A Canadian woodworking and lumber business recently partnered with First Rank to improve its online presence and increase sales. It sells lumber and woodworking tools Canada-wide; the...
Cannabis SEO with Multiple Locations Case Study
Our client is in a very competitive niche—cannabis and cannabis accessory sales in Canada. They have multiple locations throughout the Prairie Provinces, and their customers make purchases both online and in-store. In this case study, we are going to examine how Hexapoint...Leverage The Power Of Thousands Of Dollars Of SEO Tools Through Our Agency
Search engine optimization is all about data, and we use cutting-edge tools to analyze everything, including:
- Your site’s architecture
- The keywords we need to target
- Your competitors’ performance
- Your content
- Your site speed
- And much more
These tools cost thousands of dollars each month—and our team will use all of them to optimize your website.
Other Digital Marketing Services We Offer
- Web design and development
- Social media management
- Digital advertising management
- Marketing consultations
- Advanced analytics and data reporting
Learn more about our services. Work with the best. Choose Hexapoint for Jersey City SEO and digital marketing.
FAQ
So how much does SEO actually cost?
The cost of SEO services varies depending on your needs—it’s best to consider the cost of SEO in contrast to the return you can get on your investment. A free consultation will give you a better idea of the cost for your business.
What’s included in the monthly price of SEO services?
The SEO services included will depend on your needs. Our SEO services include all four pillars—on-page, off-page, local, and technical SEO.
Does SEO Give You Immediate Results?
No. Our team works hard to ensure that we focus on big, early wins, and we’ll get you results as quickly as possible—but SEO is a long game. Think of it as a long-term investment; with proper SEO, you’ll reap results for years to come.
What Are the Top-Ranking Factors Affecting SEO?
The top-ranking factors vary from industry to industry, but they generally include:
- Site security
- Mobile compatibility
- Quality content
- Keyword usage
- Backlinks (both quantity and quality)
- Page speed (and other technical factors)
- User experience
- Schema markup