Orthopedic marketing built by people who actually understand orthopedics.
For nearly 20 years, Hexapoint has helped orthopedic surgeons, spine groups, sports medicine practices, and pain management programs grow patient volume — with marketing tracked all the way through the EHR to attended appointments and surgical revenue.
Orthopedic patients don't search. They search in pain.
Patients searching for orthopedic care aren't comparison-shopping casually. They've been hurting for weeks or months. They're researching at 11pm because they couldn't sleep. The keywords they use, the questions they ask, and the moment they decide to call all behave differently than any other medical specialty. Most agencies don't know this. We've spent nearly 20 years studying it.
The Symptom Stage
"Why does my shoulder hurt at night?" "How do I know if my ACL is torn?" Patients aren't ready to book — they're trying to understand what's wrong. Education-led content earns trust here.
The Decision Stage
"Best knee replacement surgeon near me." "Reverse shoulder vs. total shoulder." They've named the procedure. Now they're choosing the surgeon — local SEO, reviews, and physician authority drive the conversion.
The Booking Stage
"Dr. Smith orthopedic [city]." Branded queries — they've decided on you, they're looking for the phone number. Frictionless booking, immediate response, and Google Business Profile excellence close the loop.
Orthopedic marketing services built around the specialty.
Every service below is informed by the orthopedic patient journey — from symptom-stage searches to surgical scheduling. Not generic healthcare templates retrofitted for orthopedics.
Orthopedic SEO
Procedure pages, condition explainers, and physician bios that rank for the high-intent queries patients actually use — knee replacement, rotator cuff repair, spinal fusion, sports medicine, and more.
Local "Near Me" Search
Google Business Profile optimization, citation building, and local schema that get your practice into the map pack when patients search "top orthopedic surgeons near me."
AI Visibility & GEO
Showing up inside ChatGPT, Perplexity, and Google AI Overviews — the new front page of orthopedic patient research. We've been winning visibility here for over a year.
Google Ads & PPC
Paid search campaigns built for surgical intent — keywords, ad copy, and landing pages that filter for booking-ready patients, tracked through to attended appointments.
Orthopedic Web Design
Custom-coded sites that load fast, look modern, and convert. Procedure hubs, physician pages, condition libraries — built around how orthopedic patients browse.
Reputation & Reviews
Active review generation and reputation management. In a specialty where patients pick the surgeon as much as the practice, your physician's online reputation is the conversion lever.
Video Production
Procedure videos, surgeon bios, and patient testimonials shot on-location or in our in-house studio. Broadcast-quality, social-ready, and engineered to build trust.
Programmatic & Display
Geo-targeted, condition-targeted display campaigns that reach the right patient at the right moment — measured against booked appointments, not impressions.
EHR-Integrated Attribution
Every campaign tied through your EHR to attended appointments, completed surgeries, and CPT-level revenue. Powered by our proprietary platform, MeasureMD.
Credentialed in the rooms that matter.
We don't just market for orthopedic practices — we present, lecture, and consult inside the industry's leading conferences and physician networks. When orthopedic leadership is shaping the next era of patient acquisition, we're often in the room.
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i.
AAOS — American Academy of Orthopedic Surgeons
The leading professional society in orthopedic surgery.
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ii.
AAOE — American Alliance of Orthopaedic Executives
Where orthopedic practice administrators set the operational standard.
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iii.
Becker's Healthcare
The most-read healthcare business publication and conference series in the U.S.
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iv.
HIPAA-Compliant by Design
Every campaign, integration, and data flow architected around HIPAA from day one.
The orthopedic search landscape changed. We changed with it.
Patients still Google "orthopedic surgeon near me" — but they also ask Siri while driving, query ChatGPT at 2am, and read Perplexity citations before scheduling. We rank you on every surface that matters.
Google Search
Organic blue links, "People Also Ask," featured snippets, and the local map pack — the highest-volume surface, still.
Google AI Overviews
Showing up inside Google's generative answers — the box patients now read before clicking anything.
ChatGPT & Perplexity
Citation-grade content and authority signals that earn your practice a place inside AI-generated patient research.
Voice Search
"Hey Siri, find me a knee surgeon" — natural-language content adapted for hands-free, in-pain queries.
Proud partners of renowned orthopedic practices.
From multi-location regional groups to single-surgeon practices, neuro-spine programs, and orthopedic hospitals — Hexapoint has built and grown the digital presence behind some of the most respected names in U.S. orthopedics.
Modern Orthopedics of NJ
Full marketing strategy, web design, and EHR-integrated tracking
Spine Institute of Louisiana
Full marketing strategy and web design
Cleveland Shoulder Institute
Web design, SEO, and conversion tracking
OSS Health
Full marketing strategy and digital growth
OrthoNeuro
Full marketing strategy, traditional/digital, and web
Elite Brain & Spine
Full marketing strategy and web design
Olympia Orthopedics
Full marketing strategy and web design
Texas Orthopedic Institute
Full marketing strategy and web design
Brain & Spine NY
Full marketing strategy and digital marketing
Carolina Orthopedic & Neurosurgical
Full marketing strategy and web design
Orthopedic Alaska
Full marketing strategy and web design
Active Orthopedics & Sports Medicine
Full marketing strategy and web design
Davidson Orthopedics
Full marketing strategy and web design
Tailored Neurosurgical
Full marketing strategy and web design
Sano Orthopedics
Full marketing strategy and web design
Progressive Spine
Advanced digital marketing and strategy
The Spine Center
Full marketing strategy and web design
Spinal Medicine & Surgery
Full marketing strategy and web design
…and more than a hundred other orthopedic, spine, sports medicine, and pain practices nationwide.
One orthopedic practice per market.
We don't run competing campaigns against each other. Hexapoint maintains geographic exclusivity — meaning if we're already working with an orthopedic group in your region, we won't take you on. The first step in our process is always confirming we're free to work together.
Orthopedic marketing, answered honestly.
How long does orthopedic marketing take to drive new patients?
Paid search and Google Ads can drive booked appointments within the first 2–4 weeks of launch, assuming your tracking is properly configured. Orthopedic SEO is a longer game — meaningful organic traffic gains typically appear in 60–90 days, with top rankings on competitive procedure terms (e.g., "knee replacement [city]") arriving over 6–12 months. The first 90 days of every Hexapoint engagement are intensive on purpose: we frontload the technical, content, and authority work so the compounding starts early.
What makes orthopedic marketing different from general healthcare marketing?
Three things. First, orthopedic patients search in pain — they use longer, more specific queries and convert at different times of day than other medical specialties. Second, the buying journey is unusually procedure-led: patients often diagnose themselves before they pick a surgeon, meaning your content has to win on the condition before it can sell on the practice. Third, orthopedic procedures carry higher revenue per patient than most specialties, which means the marketing math rewards quality over quantity. Generic agencies don't optimize for any of this.
Do you work with orthopedic groups and MSOs, or only solo practices?
Both. Hexapoint serves everyone from solo orthopedic surgeons to multi-physician orthopedic groups, regional networks, sports medicine programs, neuro-spine practices, pain management, and orthopedic MSOs and PE-backed roll-ups. The work scales — what stays constant is that the senior team you meet on the call is the senior team running your account.
Will you work with a competitor in my area?
No. Hexapoint maintains strict geographic exclusivity — one orthopedic practice per market. The first step in our process is confirming we don't already serve a direct competitor in your region. If we do, we'll tell you on the intro call rather than waste your time.
How do you actually prove orthopedic marketing is generating revenue?
Through MeasureMD — our proprietary EHR-integrated attribution platform. We connect directly to your practice management system so every marketing dollar is tracked through to attended visits, imaging orders, and CPT-level surgical revenue. Most agencies stop at "leads generated." We measure to the patient and the case, because that's the only number that matters for your practice.
What does orthopedic marketing typically cost?
Hexapoint's orthopedic marketing engagements typically range from $5,000–$25,000+ per month, depending on geography, competition, scope, and ad spend. Most independent orthopedic practices fall in the $7K–$15K range. Larger groups, regional networks, and MSO clients run higher because the work scales across locations and physicians. We scope every engagement to actual goals — not padded service tiers. Book a call and we'll give you a real number based on what your specific market and practice require.
Are your orthopedic marketing strategies HIPAA compliant?
Yes. Every campaign, every EHR integration, and every patient data flow at Hexapoint is architected around HIPAA from day one. We've spent nearly 20 years working inside healthcare — compliance isn't an afterthought, it's the foundation everything else is built on.
Can you help with orthopedic web design and not just marketing?
Yes. We custom-code and design websites for orthopedic practices, including procedure hubs, condition libraries, physician bios, multi-location architectures, and conversion-optimized booking flows. See examples of our orthopedic website work.
Ready to grow your orthopedic practice the right way?
Book a strategy call and we'll show you live rankings and live revenue from real Hexapoint orthopedic clients in markets like yours — plus a free audit of your current marketing.
Book A Strategy Call