Athenahealth Marketing Attribution
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Many practices using Athenahealth need tighter hand‑offs between marketing leads and clinical records. Without consistent attribution tied to patient identifiers, it’s difficult to see which channels create booked appointments and completed treatment.
Our Solution
We standardize lead capture and map identifiers into Athenahealth (or a paired CRM when required). This enables tracking from first contact through appointment creation and status updates, without overstating clinical outcomes.
Specific Capabilities
- Lead capture normalization; UTM governance; appointment/event mapping; identifier matching; de‑duplication; HIPAA‑aware data handling; dashboards for inquiries→appointments.
Case Data
A dermatology practice in Austin reduced cost per acquisition by 39%, reached 74% new-patient attribution, and achieved 4.4× marketing ROI within 8 weeks.
Marketing Spend
$25,000
Verified New Patients
131
Actual Revenue
$532,646
Ready to Get Started?
Let's discuss how integrating with Athenahealth can help you track true cost per patient acquisition with certainty.
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