Orthopedic marketing built by people who actually understand orthopedics.

Paid search and Google Ads can drive booked appointments within the first 2–4 weeks of launch, assuming your tracking is properly configured. Orthopedic SEO is a longer game — meaningful organic traffic gains typically appear in 60–90 days, with top rankings on competitive procedure terms (e.g., "knee replacement [city]") arriving over 6–12 months. The first 90 days of every Hexapoint engagement are intensive on purpose: we frontload the technical, content, and authority work so the compounding starts early.

Three things. First, orthopedic patients search in pain — they use longer, more specific queries and convert at different times of day than other medical specialties. Second, the buying journey is unusually procedure-led: patients often diagnose themselves before they pick a surgeon, meaning your content has to win on the condition before it can sell on the practice. Third, orthopedic procedures carry higher revenue per patient than most specialties, which means the marketing math rewards quality over quantity. Generic agencies don't optimize for any of this.

Both. Hexapoint serves everyone from solo orthopedic surgeons to multi-physician orthopedic groups, regional networks, sports medicine programs, neuro-spine practices, pain management, and orthopedic MSOs and PE-backed roll-ups. The work scales — what stays constant is that the senior team you meet on the call is the senior team running your account.

No. Hexapoint maintains strict geographic exclusivity — one orthopedic practice per market. The first step in our process is confirming we don't already serve a direct competitor in your region. If we do, we'll tell you on the intro call rather than waste your time.

Through MeasureMD — our proprietary EHR-integrated attribution platform. We connect directly to your practice management system so every marketing dollar is tracked through to attended visits, imaging orders, and CPT-level surgical revenue. Most agencies stop at "leads generated." We measure to the patient and the case, because that's the only number that matters for your practice.

Hexapoint's orthopedic marketing engagements typically range from $5,000–$25,000+ per month, depending on geography, competition, scope, and ad spend. Most independent orthopedic practices fall in the $7K–$15K range. Larger groups, regional networks, and MSO clients run higher because the work scales across locations and physicians. We scope every engagement to actual goals — not padded service tiers. Book a call and we'll give you a real number based on what your specific market and practice require.

Yes. Every campaign, every EHR integration, and every patient data flow at Hexapoint is architected around HIPAA from day one. We've spent nearly 20 years working inside healthcare — compliance isn't an afterthought, it's the foundation everything else is built on.

Yes. We custom-code and design websites for orthopedic practices, including procedure hubs, condition libraries, physician bios, multi-location architectures, and conversion-optimized booking flows. See examples of our orthopedic website work.