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About Hexapoint

Almost 20 years of medical marketing — and we've never run a single ad for ourselves.

Every client we've ever had came through a referral or a result someone else saw. That's what happens when the work is so good that practices tell each other.

Aaron Michael, Founder of Hexapoint
Aaron Michael Founder & CEO
2,700+
Providers Served
388+
Medical Practices
$600M+
Patient Revenue Generated
17+
Years in Healthcare
The Story

How we got here.

Aaron started in healthcare right out of college — at Hackensack Meridian Health, one of the largest health systems in the Northeast. From there he went on to co-found a medical marketing agency, serving as CMO and head of digital, working directly with hundreds of independent specialty practices across the country.

When his original partner was recruited to lead marketing and growth for some of the country's largest orthopedic MSOs, Aaron rebranded the agency and kept going — this time as sole owner and CEO. That agency is Hexapoint.

Today Hexapoint is still small on purpose. The person you meet on the sales call is the person running your account. There's no handoff to a junior team, no account manager-between-you-and-the-work, no rotating cast of strategists every six months. You get senior people, every time, for as long as we work together.

What We Believe

Most medical marketing is theater.

Agencies report on impressions, clicks, and "leads" because those numbers always go up. What actually matters is whether a patient walked in, got treated, and generated revenue — and whether that revenue came from the marketing or would have happened anyway.

We don't do vanity metrics. We track each patient through the EHR, from first click to CPT code, so you can see exactly which campaigns earn their keep and which need to be killed. Even when killing them means less revenue for us.

Who We Work With

Independent specialty practices, from solo surgeons to hospital-sized groups.

We specialize in orthopedics, dermatology, dental, OBGYN, and a handful of other procedure-driven specialties. Here's a sample of the practices we've partnered with:

Modern Orthopedics of NJ
Orthopedics
Texas Orthopedic Institute
Orthopedics
Cleveland Shoulder Institute
Shoulder & Elbow
OSS Health
Orthopedics
OrthoNeuro
Orthopedics & Neurology
Boston Orthopedics & Spine
Orthopedics
Doctors Implants
Full-Arch Dental
Spine Institute of Louisiana
Spine
Dr. Ros Dermatology
Dermatology

…and more than a hundred others, from single-doctor practices to orthopedic hospitals.

What Clients Say

We let the work speak, and then we let them speak.

Hexapoint has been our marketing agency for over five years now and they've continued to help grow our practice into a dominant force in northern New Jersey. From opening new locations, adding doctors, service lines and much more they are incredibly responsive and transparent. We know what we get. Each patient is tracked from start to finish through our EHR. It makes understanding the marketing process much easier.

Jenn V. Director of Operations

The Hexapoint team has been fantastic to work with. They have a specialist for every piece of your marketing roadmap — SEO, paid advertising, website development, and much more. Very appreciative of where they have taken our practice.

Niko H. Chief Marketing Officer
Honest About Fit

Who we're not the right agency for.

  • — Practices that want to see impressions and clicks but not revenue attribution.
  • — Anyone who wants an agency that tells them what they want to hear instead of what the data says.

If that sounds like the agency you've been looking for —

Book A Call
Aaron still takes every intro call personally.

Seamless EHR Integrations

With our integrations, we can provide true cost per patient acquisition with certainty.

See How It Works

Learn more about MeasureMD