Healthcare Digital Marketing

You’ve spent years developing research-informed practices within your specialty, refining your techniques, and improving your outcomes.

So have we.

At Hexapoint, healthcare digital marketing is our specialty, and we take immense pride in being the go-to specialists in our niche.

Any marketing agency can build you a website, apply general SEO principles, and run Google ads. But very few truly have their finger on the pulse of the ever-evolving healthcare industry’s nuances, complexities, and internal realities.

In contrast, the specialized healthcare digital marketing team at Hexapoint has spent thousands of hours over nearly two decades working directly with patients and doctors. It’s this unrelenting dedication to understanding the state of the industry that allows us to gain unparalleled insights and continually informs our cutting-edge digital marketing strategies.

At its core, the distinction between Hexapoint and other agencies is simply this:

We know doctors. We know patients. We know digital marketing.

Let us, your dedicated medical marketing agency walk you through the fundamentals of the thriving healthcare digital marketing practice we’ve built on this strong and fully integrated foundation:

Effective healthcare digital marketing increases your online exposure exponentially. It allows you to strategically differentiate yourself as a healthcare provider and capture the right patients to fulfill your targeted patient volume.

Staying Competitive in the Healthcare Industry

Staying competitive in the healthcare industry isn’t just about being a specialist—it’s about positioning yourself as the specialist in your specialty. At Hexapoint, we’ll powerfully increase your digital visibility and help you achieve and maintain that competitive edge.

We’d be lost in an operating room, but when it comes to healthcare digital marketing, Hexapoint is at the top of our field. Below, we’ll demystify some of the go-to tools and strategies we use to target and reach healthcare consumers online effectively:

Search Engine Optimization (SEO)

Plenty of digital marketers, let alone physicians, don’t fully grasp the pivotal significance of medical SEO or know how to harness its potential for their clients effectively. At Hexapoint, we’re pros. We are true industry leaders in search engine optimization and use an extensive complement of innovative and data-supported strategies to drive organic traffic to our clients’ websites and increase their search engine rankings.

Precision Ads

Pay-Per-Click (PPC) Management

At Hexapoint, we embrace groundbreaking marketing techniques but also prioritize the tried-and-true fundamentals such as strategic paid advertising. We tap into various advertising approaches and can help you refine and manage highly impactful PPC campaigns that will contribute to your overall growth and success.

At Hexapoint, our creative and innovative approach to healthcare digital marketing is consistently informed by high-quality data. We continually pivot and adapt according to our in-depth analyses of technical reports.

Continual Optimization

In the world of SEO, there’s no such thing as autopilot. We will work tirelessly to maintain your rankings and increase your online visibility in the healthcare industry.

• Orthopedic Surgeons
• Spine Surgeons
• Plastic Surgeons
• Dentistry
• Cardiology
• Oncology

As your dedicated marketing agency for healthcare: We know doctors. We know patients. We know digital marketing.

At Hexapoint, our dedicated healthcare digital marketing team has spent over 5,000 hours interviewing patients and nearly two decades working directly with doctors in healthcare settings. We’ve been invited to speak at Becker’s, AAOE, and other prominent conferences as subject matter experts in Orthopedic Marketing.

When you partner with our healthcare digital marketing agency, you partner with some of the country’s leading healthcare digital marketing experts and gain access to our comprehensive graphic design, video, branding, positioning, and full strategy consulting services.

Within a comprehensive digital marketing framework, we’ll help you target and filter patients while also building a unique brand that highlights you as the specialist within your specialty.

We’ll hone in on and market the essence of what differentiates you from the competition. Positioning is key in healthcare digital marketing, and it happens to be one of our specialties.

You can expect to see your practice expanding and thriving in a variety of calculated, measurable, and impactful ways, including increased website traffic and rankings that convert to a growing patient base.

Ready to experience the difference a custom-tailored healthcare digital marketing strategy can make? Contact us at Hexapoint today!