A specialty marketing agency for independent medical practices.
20 proven years counseling specialty medical practices — and building, deploying, and tracking the moves that actually grow them.
Hundreds of independent practices. One agency they all called.
Nearly 20 years of healthcare marketing — built entirely on referrals, results, and the kind of work practices tell each other about. Some of who we've worked with, alongside the numbers behind it.
We understand how patients think, feel, and act.
We build websites for medical practices engineered to increase patient volume — not just traffic. Custom-coded, conversion-tested, and designed to look nothing like the rest of healthcare.
See More Work
Working with us is simple.
Three steps. No long sales cycles, no proposal theater, no hostage onboarding. We move at the pace of practices that need to grow now.
Goals call & full audit.
A founder takes the intro call. We audit your current marketing, EHR data flow, and website performance — with a 250-point inspection report you keep regardless of what you decide.
Roadmap built for you.
A 12-month growth plan scoped to your capacity, your specialty, and your specific revenue goals. No template. No retainer-padding. Just the plan that gets you there fastest.
Build, deploy, measure.
Your senior team launches campaigns, ships your website, and connects MeasureMD to your EHR. From day one, every dollar is tracked to a real patient and a real CPT code.
See the real profit behind every case.
Hexapoint's MeasureMD connects directly to your EHR so you can finally see true cost per acquisition, attended visits, surgeries performed, and case profitability — not just "leads" or "booked appointments." Know exactly which campaigns produce the cases that show up, pay, and drive your practice forward.
Integrated with 50+ major EHR and practice management systems — and growing.
Explore MeasureMDWho we serve.
Hexapoint works exclusively with independent medical practices — from solo surgeons to hospital-sized groups. Every specialty below comes with a team that already understands the procedures, the patients, and the buying cycle.
Orthopedics & Sports Medicine
The specialty we've served longest — surgeons, sports med, imaging, and PT under one roof.
Learn MoreSpine & Neurosurgery
High-intent, high-consideration specialties where education and authority drive the booking.
Learn MoreDermatology
Medical, surgical, and cosmetic dermatology — balanced across three different patient journeys.
Learn MorePlastic Surgery
Brand-led marketing for a specialty where trust, aesthetics, and before/afters all matter.
Learn MoreOral & Maxillofacial Surgery
Surgical dentistry, implants, and full-arch — the specialties where CPT-level attribution matters most.
Learn MoreView All Specialties
OBGYN, ophthalmology, urology, cardiology, GI, and more — see the full list of specialties we support.
Browse AllWhat you get with Hexapoint vs. most agencies.
If everything in the right column already feels obvious to you, we'll get along.
What you actually need isn't an agency. It's an experienced guide.
The hardest part of running an independent practice isn't choosing a marketing strategy — it's knowing whether the strategy is right for you. You see other doctors launching websites, running AI campaigns, opening new service lines. You hear pitches at conferences. You watch competitors expand. And nobody — not your agency, not your sales reps, not the LinkedIn thought leaders — actually knows your practice well enough to tell you what's worth doing and what's noise.
That's the gap Hexapoint exists to close. We're not another vendor. We're the experienced guides who know your practice as well as you do — and the trusted counsel who tell you the truth about what to do next, even when the answer is "don't do that" or "wait six months."
You shouldn't have to explain your specialty to the people running your marketing.
We came up inside orthopedics, spine, derm, oral surgery, and plastics. We know reverse shoulder from total shoulder, Mohs from a basic excision, full-arch from a single implant, cervical disc replacement from cervical fusion. The patients you want, we already understand — and the nuance of which patients with which complaints are ready to book which procedures is exactly what gets the right ones through the door.
Independence is harder than it used to be — and we're built for both sides of the line.
Consolidation is real. PE is moving into your region. MSOs are getting bigger and more aggressive. Whether you're a solo practice trying to stay independent, a multi-physician group navigating expansion, or an MSO rolling up multiple practices, the question is the same: is your marketing actually driving cases that keep you competitive? We work with all of you — because the answer doesn't depend on your org structure. It depends on whether someone is paying real attention to the numbers.
AI changed how patients find doctors. We already know what to do about it.
Generative search is shifting where bookings come from. Patients are asking ChatGPT and Perplexity questions they used to Google. Most agencies are still figuring out what GEO is. We've been shipping it for over a year — and winning visibility for our clients inside the AI answers their patients are already reading. You don't need to understand the technology. You need an agency that does, and is already ahead of it.
You see what other doctors are doing. We tell you what's right for you.
Just because a competitor opened a med spa, launched a new website, or doubled their ad spend doesn't mean you should. We've been inside hundreds of practices. We know which moves pay off, which look impressive and quietly bleed money, and which are right for your patient base, your market, and your capacity. The advice is honest, even when it costs us a project — because the only currency that matters in a long relationship is the truth.
You're busy. We give you direction, not homework.
Most agencies hand you a dashboard and ask what you think. We tell you what we recommend, why, and what we're going to do about it. You approve the direction, we run the play. We have long, careful conversations early on so you understand the strategy — not because we want you working on marketing, but because we want you confident enough in the plan that you can stop thinking about it. You shouldn't have to be your own CMO. You should be operating at a higher level, without taking on more work.
This is why our clients stay for years, not months — and why so many of them say marketing actually reduces their stress instead of adding to it.
Medical Marketing, redefined.
Most agencies sell the same six services with different names. We built Hexapoint around six things the rest of the industry still treats as optional — because without them, marketing is just a line item.
Senior specialists only.
The person you meet on the sales call is the person running your account. No junior team, no account manager translator, no offshore handoff.
Revenue, not reports.
Every campaign tracked through the EHR to the CPT code. We kill what doesn't convert and double down on what does — even when it means less spend with us.
Built for the specialty.
Nearly two decades working inside orthopedics, spine, derm, and oral surgery. We're not a generalist agency with a healthcare page.
Own what we build.
Your website, your data, your campaigns, your accounts. Everything we build for you is yours — no hostage situations, no platform lock-in.
AI where it earns its keep.
We use machine learning for predictive bidding, content optimization, and patient scoring. We don't use it to replace the people you actually want running your marketing.
Transparent. Always.
You see what we see. Real dashboards, real numbers, real margins. If we're not earning our fee, we tell you before you have to ask.
A 250-point diagnostic of your marketing, before you spend a dollar with us.
Transparent reporting that pinpoints exactly which strategies drive new patients and revenue — and which are quietly burning budget. Walk away with a written diagnosis whether or not we ever work together.
Book A Demo CallWhat it looks like when it's working.
Some of the practices we've helped scale — from solo surgeons to multi-state groups. The numbers below are theirs, not ours.
Modern Orthopedics of NJ
A multi-location specialty group that's stayed independent — and kept growing — through five years of healthcare consolidation. New locations, new doctors, new service lines, all tracked through their EHR end-to-end.
Cleveland Shoulder Institute
Built the digital presence behind one of the country's top shoulder & elbow surgeons — dominating regional search for reverse arthroplasty and complex revisions.
Doctors Implants
Built and ranked the website powering one of the most visible full-arch implant practices in the country. Top-ranking SEO, conversion-built site, and ongoing technical support — driving significant case volume from organic search alone.
OSS Health, Texas Orthopedic Institute, OrthoNeuro & more
Across orthopedics, dermatology, oral surgery, spine, and beyond — Hexapoint has helped 400+ practices scale from local visibility to regional dominance.
We let the work speak, and then we let them speak.
"Hexapoint has been our marketing agency for over five years now and they've continued to help grow our practice into a dominant force in northern New Jersey. From opening new locations, adding doctors, service lines and much more they are incredibly responsive and transparent. We know what we get. Each patient is tracked from start to finish through our EHR."
Jenn V.Director of Operations
"The Hexapoint team has been fantastic to work with. They have a specialist for every piece of your marketing roadmap — SEO, paid advertising, website development, and much more. Very appreciative of where they have taken our practice."
Niko H.Chief Marketing Officer
News, articles, and research for practice growth.
What we're reading, watching, and shipping. Plain-spoken writing for operators, not hand-wavy trend pieces.
Why "leads generated" is the worst metric in healthcare marketing.
And what to measure instead — with a practical guide to connecting your EHR to your ad spend.
Generative Engine Optimization: the SEO shift most practices are missing.
ChatGPT and Perplexity are answering patient questions before Google gets the click. Here's how to show up.
The Stark Law billing gap costing orthopedic practices six figures a year.
Group NPI vs. individual NPI — and why your AdvancedMD setup might be hiding imaging and DME revenue.