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Precision Patient Targeting

Explore Our Suite of Paid Media Strategies
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Hexapoint Health’s Precision Patient Targeting combines the power of multiple platforms and strategies to reach your ideal patients wherever they spend their time—whether they’re searching on Google, watching shows on Hulu, scrolling through Instagram, or listening to Spotify. From display ads and video ads to social media and geofencing, we use a full suite of solutions to connect you with patients in the most efficient and cost-effective ways.

Precision Patient Targeting is our comprehensive approach to reaching patients across all these touchpoints.
This full suite of paid media strategies includes:

Google Ads

For patients searching for specific treatments

Programmatic Ads

Across streaming platforms like Hulu, HBO Max, and Paramount+

Display Ads

On prominent websites and apps where patients search

Social Media Ads

On platforms like Facebook, Instagram, and Youtube

Geofencing

To target patients who attend specific events or visit relevant locations

Understanding Precision Patient Targeting

Examples of How It Works

1. Jim - 55-Year-Old Male, Hesitant to Act (Multi-Platform Retargeting)

Jim, a 55-year-old man, has been experiencing knee pain but keeps delaying seeing a doctor. One evening, while watching a show on Hulu, he sees a video ad from Main Street Medical Group promoting knee pain treatments. Intrigued, he visits their website but doesn’t take any action.
Later, he encounters a display ad on a local news website, and a few days later, he watches a YouTube ad from the same group. Still hesitant, Jim then sees a Facebook retargeting ad offering same-day appointments, which finally prompts him to call and book an appointment.

Platforms & Services:

  • Programmatic Ads (Hulu, YouTube, Facebook, News Websites)
  • Programmatic Patient Retargeting
  • HIPAA-Compliant AI Call Tracking

 

2. Jane – 45-Year-Old Female, Searching for Relief (Multi-Touchpoint)

Jane, a 45-year-old woman, has been searching for back pain relief online for weeks. After visiting a few health-related websites, she starts seeing display ads from Main Street Medical Group. She notices more ads on YouTube Shorts and Facebook, offering information about non-surgical back pain treatments.

Finally, she clicks on a Facebook retargeting ad, visits the website, and fills out a contact form, converting her into a lead for Main Street Medical Group.

Platforms & Services:

  • Display Ads (Health Websites)
  • Programmatic Patient Retargeting (YouTube Shorts, Facebook)
  • HIPAA-Compliant AI Call Tracking

 

3. Lauren – 35-Year-Old Female, Triggered by SEO (SEO to Multi-Platform Retargeting)

Lauren, a 35-year-old professional, finds a blog post from Main Street Medical Group while searching for neck pain relief. She reads it but doesn’t take any action. Over the next week, she sees video ads while watching a show on HBO Max and then encounters a banner ad on her favorite fitness app.

After multiple touchpoints, Lauren finally clicks on the fitness app ad and schedules an appointment.

Platforms & Services:

  • Search Engine Optimization (SEO)
  • Programmatic Patient Retargeting (HBO Max, Fitness Apps)
  • HIPAA-Compliant AI Call Tracking

 

4. James – 50-Year-Old Male, Searching for a Specialist (Google Ads to Retargeting)

James, a 50-year-old man, searches Google for “disc replacement surgeon near me” and sees a Google Ad from Main Street Medical Group. He clicks on the ad but doesn’t schedule an appointment.
Over the next few days, James is served display ads on various health forums and local websites. He then sees a YouTube ad and a retargeting ad on Instagram, promoting the group’s expertise in disc replacement surgery. This prompts him to book a consultation.

Platforms & Services:

  • Google Ads
  • Programmatic Patient Retargeting (Display Ads, YouTube, Instagram)
  • HIPAA-Compliant AI Call Tracking

 

5. Michael – 40-Year-Old Male, Triggered by Event Geo-Fencing

Michael attends a local health expo, and Main Street Medical Group has geofenced the event. Later that day, while watching a show on Hulu, he sees a video ad about sports injury treatments. A few days later, Michael sees a display ad on a local news website and a retargeting ad on Instagram. Finally, after viewing a YouTube ad about knee treatment options, he books an appointment.

Platforms & Services:

  • Addressable Geo-Fencing (Health Expo)
  • Programmatic Patient Retargeting (Hulu, News Websites, Instagram, YouTube)
  • HIPAA-Compliant AI Call Tracking

 

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