Poor (Red):
Score Range: 0-30
Characteristics:

• Minimal online presence.
• No SEO optimization or social media engagement.
• Incorrect or missing directory listings.
• Negative or no reviews across platforms.
• Website is slow, outdated, or not mobile-friendly. Situation:
  This practice is virtually invisible online. Patients struggle to find them or don’t trust the practice due to a lack of digital visibility. Immediate action is required.

Fair (Orange):
Score Range: 31-50
Characteristics:

• Basic online presence, but missing key SEO components.
• Inconsistent directory listings.
• A few positive reviews but no review management strategy.
• Website needs technical improvements like faster loading times or mobile optimization. Situation:
  The practice exists online but is not competitive. They may get occasional online traffic, but there are missed opportunities in ranking and engagement. Some quick fixes can provide immediate improvements.

Average (Yellow):
Score Range: 51-70
Characteristics:

• SEO and online presence is functional, but still lacking in key areas like content and keyword strategy.
• Social media is active but with low engagement.
• Reviews are a mix of positive and negative, with no clear management plan.
• Website is adequate but not optimized for user experience or conversions. Situation:
  The practice is doing okay but is missing out on growth opportunities. With strategic improvements, they could significantly increase patient engagement and visibility.

Good (Blue):
Score Range: 71-85
Characteristics:

• Solid SEO strategy in place, appearing in search results for relevant terms.
• Active and moderately engaged social media presence.
• Positive reviews, but inconsistent management of them.
• Website is modern, responsive, and mostly optimized for both desktop and mobile. Situation:
  The practice has a good foundation and is competitive online but could still improve in areas like social media strategy, content creation, or reputation management to stay ahead of competitors.

Exceptional (Green):
Score Range: 86-100
Characteristics:

• Dominates local SEO rankings with optimized keywords.
• Engaging social media presence with a loyal following.
• Consistently positive reviews, with a proactive reputation management system.
• Website is fast, mobile-friendly, and designed for conversion optimization. Situation:
  This practice is an industry leader, consistently appearing at the top of local searches and engaging patients effectively across digital platforms. While rare, this is the benchmark that most practices should strive toward.

• Keyword Rankings: Track the performance of targeted keywords in search engines.
• Website Traffic: Analyze traffic sources, bounce rates, and user behavior.
• On-Page SEO Analysis: Evaluate meta tags, alt text, internal linking, and content quality.
• Backlink Profile: Assess the quality and quantity of backlinks.
• Technical SEO: Monitor site speed, mobile-friendliness, and crawl errors.

• Engagement Metrics: Track likes, shares, comments, and follower growth.
• Content Performance: Analyze which posts perform best in terms of reach and engagement.
• Audience Sentiment: Use tools to gauge sentiment analysis on social platforms.
• Influence Score: Assess the overall influence of your social media presence.

• Directory Listings: Ensure consistent and accurate information across directories like Google My Business, Yelp, and others.
• Review Monitoring: Track reviews across various platforms, and manage responses.
• Reputation Score: Evaluate overall online sentiment and reputation based on reviews and mentions.

• Mentions Across the Web: Track mentions of your brand across websites, forums, and news outlets.
• Sentiment Analysis: Analyze the sentiment of mentions to gauge public perception.

• NAP Consistency: Ensure Name, Address, and Phone number consistency across all directories.
• Local Search Visibility: Monitor your rankings in local search results.
• Citation Management: Manage and track citations across local directories.

• Competitive Benchmarking: Compare your online presence to key competitors in your industry.
• Market Share Analysis: Understand your position within the market relative to competitors.

• Content Reach and Impact: Measure the performance of blogs, videos, and other content.
• SEO Content Audit: Analyze the effectiveness of content in driving traffic and rankings.

• Site Usability: Evaluate navigation, design, and overall user experience.
• Conversion Rate Optimization: Track conversions and optimize conversion paths.