Forget marketing.
We’ve partnered with thousands of doctors, and we know most don’t want to think about marketing. We get it.
That’s why we take care of all of it.
ExpertServices
At Hexapoint, healthcare digital marketing is our core focus.
While many agencies can create websites, manage SEO, and run Google ads, few truly understand the unique challenges of the healthcare industry.
Our team has spent nearly two decades working closely with doctors and patients, gaining invaluable insights that shape our advanced digital marketing strategies.
What Sets Us Apart Is Simple.
We know doctors.
We know patients.
We know marketing.
Experience
Matters.
Worked with 3500+ physicians
Chosen by over 450 medical practices as the lead agency
Over 20K hours in medical marketing strategy
Proud Partners of Renowned Practices and Industry Leaders
Delivering innovative digital solutions and exceptional results for leading healthcare and medical practices, backed by proven success, long-standing relationships, and over a decade and a half of in-depth research.
Services, Strategy
+ Patient Growth
Expanding Your Healthcare Clientele
Reaching healthcare consumers online is the first step in expanding your targeted patient base. The next focus is on engagement and retention.
Website Design and Development
Optimization is vital to successful healthcare digital marketing and goes hand in hand with a website that truly captures and reflects the unique care and quality that sets you apart. At Hexapoint, healthcare digital marketing is our backbone, and we also offer comprehensive graphic design, video, and full strategy consulting services that can help you create a dynamic website that is engaging and memorable for patients.
Social Media Marketing
Healthcare providers who cultivate an active and follow-worthy social media presence are popular and in demand with their target markets. Combined with strategic advertising, organic social media marketing strategies allow you to expand your communication networks and connect with new patient bases.
Email Marketing
Looking to revitalize your email marketing campaigns with on-point, data-driven email marketing practices? Hexapoint can help.
Comprehensive Healthcare Digital Marketing Strategies
You’ve spent years developing research-informed practices within your specialty, refining your techniques, and improving your outcomes.
So have we.
At Hexapoint, healthcare digital marketing is our specialty, and we take immense pride in being the go-to specialists in our niche.
Any marketing agency can build you a website, apply general SEO principles, and run Google ads. But very few truly have their finger on the pulse of the ever-evolving healthcare industry’s nuances, complexities, and internal realities.
In contrast, the specialized healthcare digital marketing team at Hexapoint has spent thousands of hours over nearly two decades working directly with patients and doctors. It’s this unrelenting dedication to understanding the state of the industry that allows us to gain unparalleled insights and continually informs our cutting-edge digital marketing strategies.
At its core, the distinction between Hexapoint and other agencies is simply this:
We know doctors. We know patients. We know digital marketing.
Let us walk you through the fundamentals of the thriving healthcare digital marketing practice we’ve built on this strong and fully integrated foundation:
Why Healthcare Digital Marketing Matters
Effective healthcare digital marketing increases your online exposure exponentially. It allows you to strategically differentiate yourself as a healthcare provider and capture the right patients to fulfill your targeted patient volume.
Building Trust and Credibility
You’re known for your kind, personable approach, down-to-earth bedside manner, and outstanding outcomes, but how is that being communicated to prospective patients? Helping our clients build trust, credibility, and even rapport with healthcare consumers through their digital presence is another fundamental aspect of Hexapoint’s industry-informed approach to digital marketing.
Reaching Today’s Healthcare Consumers
The vast majority of today’s patients want doctors who meet them where they’re at, which involves cultivating a meaningful online presence. Engagement through digital channels has become one of the most crucial elements in patient outreach, satisfaction, and retention. Our proven expertise and experience in this realm define what sets our agency apart.
Staying Competitive in the Healthcare Industry
Staying competitive in the healthcare industry isn’t just about being a specialist—it’s about positioning yourself as the specialist in your specialty. At Hexapoint, we’ll powerfully increase your digital visibility and help you achieve and maintain that competitive edge.
Reaching Healthcare Patients Online
Search Engine Optimization (SEO)
Plenty of digital marketers, let alone physicians, don’t fully grasp the pivotal significance of SEO or know how to harness its potential for their clients effectively. At Hexapoint, we’re pros. We are true industry leaders in search engine optimization and use an extensive complement of innovative and data-supported strategies to drive organic traffic to our clients’ websites and increase their search engine rankings.
Precision Ads
Pay-Per-Click (PPC) Management
At Hexapoint, we embrace groundbreaking marketing techniques but also prioritize the tried-and-true fundamentals. We tap into various advertising approaches and can help you refine and manage highly impactful PPC campaigns that will contribute to your overall growth and success.
Building a Successful Healthcare Digital Marketing Program
Thought Leadership Content Creation
Stand out to your patients as well as within your professional medical community with the creation and publication of content that defines you as a thought leader in your niche or specialty. This could involve formal research and clinical studies or could simply involve you sharing professional insights, observations, and opinions in a compelling and digestible manner.
Online Reviews and Reputation Management
What better way for prospective patients to get to know you than through the eyes of other satisfied patients? Generating and highlighting outstanding reviews and testimonials for maximum impact is an essential element of any comprehensive healthcare digital marketing strategy.
Personalized Video Messages
Enhance your accessibility with the inclusion of personalized video content on your website and social media channels. At Hexapoint, we have helped hundreds of healthcare providers develop and produce unique video content for digital marketing platforms.
Patient Communication
Accessible and streamlined patient communication options can set your practice apart. From online bookings and email reminders to customized opportunities for Q&As and more, responsive systems and automation can be game changers for new generations of patients.
Measuring and Improving Results
At Hexapoint, our creative and innovative approach to healthcare digital marketing is consistently informed by high-quality data. We continually pivot and adapt according to our in-depth analyses of technical reports.
Analytics and Reporting
An interactive analytics and reporting dashboard allows us to responsively monitor each and every client’s healthcare digital marketing campaign 24/7.
A/B Testing
We actively conduct A/B testing to determine which version of your healthcare website or app will generate the best user experience.
Continual Optimization
In the world of SEO, there’s no such thing as autopilot. We will work tirelessly to maintain your rankings and increase your online visibility in the healthcare industry.
Digital Marketing for Specific Healthcare Niches With Hexapoint
- Orthopedic Surgeons
- Spine Surgeons
- Plastic Surgeons
- Dentistry
- Cardiology
- Oncology
Partner With a Leader in Healthcare Digital Marketing Agency
At Hexapoint, our dedicated healthcare digital marketing team has spent over 5,000 hours interviewing patients and nearly two decades working directly with doctors in healthcare settings. We’ve been invited to speak at Becker’s, AAOE, and other prominent conferences as subject matter experts in Orthopedic Marketing.
When you partner with our team, you partner with some of the country’s leading healthcare digital marketing experts and gain access to our comprehensive graphic design, video, branding, positioning, and full strategy consulting services.
FAQs: Hexapoint Practice Growth
What Experience Do You Have in Healthcare?
Our roots run deepest in orthopedics, spine, and neurosurgery, where we’ve helped hundreds of groups effectively grow their targeted client bases through informed and innovative digital marketing strategies. That being said, we’ve also invested nearly two decades in building our expertise in the healthcare digital marketing industry at large and have worked with a vast range of different specialties with proven results.
How Can You Help Grow My Patient Base?
Within a comprehensive digital marketing framework, we’ll help you target and filter patients while also building a unique brand that highlights you as the specialist within your specialty.
How Will You Make My Practice Stand Out?
We’ll hone in on and market the essence of what differentiates you from the competition. Positioning is key in healthcare digital marketing, and it happens to be one of our specialties.
What Results Can I Expect To See?
You can expect to see your practice expanding and thriving in a variety of calculated, measurable, and impactful ways, including increased website traffic and rankings that convert to a growing patient base.
Ready to experience the difference a custom-tailored healthcare digital marketing strategy can make? Contact us at Hexapoint today!
True Expertise & Experience in Medical Marketing
- For nearly two decades, our team of specialized medical marketing experts has led the field in understanding patient behavior and excelling in healthcare marketing.
- We have conducted in-depth studies with over 5,000 patients, both pre and post-operatively. This research helps us understand how patients think, their most valuable wants, and their needs.
- Our specialized team of medical marketing experts understands the world of healthcare and patient behavior.
- We’ve studied more than 5,000 patients one-on-one both pre and post-operatively in an effort to understand how patients think, including their most valuable wants and needs.