Own the AI Overview
Generative Engine Optimization (GEO) puts your practice where modern patients get answers first—inside Google’s AI Overviews, ChatGPT results, and every major generative search experience.
Translation: If an AI model doesn’t mention you, you don’t exist to tomorrow’s patient.
• 58 % of U.S. Google searches already end in zero clicks because the answer is displayed on the result page.
• Google’s AI Overview now shows up in roughly 1 of every 8 searches and is doubling quarter‑over‑quarter.
• ChatGPT shot to 400 million weekly users in under two years—patients now ask chatbots before they click websites.
• 100 % of Hexapoint clients enrolled in GEO are cited by AI engines for their most critical clinical questions.
Why Doctors Can’t Wait
AI answers are fast becoming the default “front door” to care. Practices that delay will soon find themselves playing catch‑up against rivals that have already trained the algorithms to trust them.
What We Do (GEO vs. traditional SEO)
GEO overlaps with classic SEO but is executed at a radically higher level to satisfy language models, not just crawlers.
Our Five‑Step Program
- AI Visibility Audit – Benchmark how (or if) AI platforms talk about your practice.
- Clinical Question Map – Reverse‑engineer the exact Q&A patients ask generative tools.
- Evidence‑Backed Content – Produce medically accurate micro‑content that LLMs can quote verbatim.
- Structured Trust Signals – Embed schema, citations, and author E‑E‑A‑T data so models can verify you.
- Continuous Prompt Testing – Weekly re‑prompting across engines to reinforce and expand answer share.
Results You Can Expect
• Visibility in AI answers for priority conditions and procedures—often within 30–45 days.
• Surge in branded search volume as patients arrive already convinced you’re the expert.
• Future‑proofed authority as Google, OpenAI, Apple Intelligence and others roll out new answer layers.
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