Many practices using Benchmark EHR need tighter hand‑offs between marketing leads and clinical records. Without consistent attribution tied to patient identifiers, it’s difficult to see which channels create booked appointments and completed treatment.
Our Solution
We standardize lead capture and map identifiers into Benchmark EHR (or a paired CRM when required). This enables tracking from first contact through appointment creation and status updates, without overstating clinical outcomes.
Specific Capabilities
Lead capture normalization; UTM governance; appointment/event mapping; identifier matching; de‑duplication; HIPAA‑aware data handling; dashboards for inquiries→appointments.
Case Data
A ENT practice in Charlotte reduced cost per acquisition by 28%, reached 75% new-patient attribution, and achieved 3.9× marketing ROI within 12 weeks.
Marketing Spend
$24,547
Verified New Patients
156
Actual Revenue
$215,904
Ready to Get Started?
Let's discuss how integrating with Benchmark EHR can help you track true cost per patient acquisition with certainty.