Almost 20 years of medical marketing — and we've never run a single ad for ourselves.
Every client we've ever had came through a referral or a result someone else saw. That's what happens when the work is so good that practices tell each other.
How we got here.
Aaron started in healthcare right out of college — at Hackensack Meridian Health, one of the largest health systems in the Northeast. From there he went on to co-found a medical marketing agency, serving as CMO and head of digital, working directly with hundreds of independent specialty practices across the country.
When his original partner was recruited to lead marketing and growth for some of the country's largest orthopedic MSOs, Aaron rebranded the agency and kept going — this time as sole owner and CEO. That agency is Hexapoint.
Today Hexapoint is still small on purpose. The person you meet on the sales call is the person running your account. There's no handoff to a junior team, no account manager-between-you-and-the-work, no rotating cast of strategists every six months. You get senior people, every time, for as long as we work together.
Most medical marketing is theater.
Agencies report on impressions, clicks, and "leads" because those numbers always go up. What actually matters is whether a patient walked in, got treated, and generated revenue — and whether that revenue came from the marketing or would have happened anyway.
We don't do vanity metrics. We track each patient through the EHR, from first click to CPT code, so you can see exactly which campaigns earn their keep and which need to be killed. Even when killing them means less revenue for us.
When we couldn't find a healthcare marketing platform that attributed revenue down to the CPT code, we built one. MeasureMD is now used inside Hexapoint and offered as a standalone tool to practices working with other agencies or internal teams.
Learn about MeasureMD →Independent specialty practices, from solo surgeons to hospital-sized groups.
We specialize in orthopedics, dermatology, dental, OBGYN, and a handful of other procedure-driven specialties. Here's a sample of the practices we've partnered with:
…and more than a hundred others, from single-doctor practices to orthopedic hospitals.
We let the work speak, and then we let them speak.
"Hexapoint has been our marketing agency for over five years now and they've continued to help grow our practice into a dominant force in northern New Jersey. From opening new locations, adding doctors, service lines and much more they are incredibly responsive and transparent. We know what we get. Each patient is tracked from start to finish through our EHR. It makes understanding the marketing process much easier."
Jenn V.Director of Operations
"The Hexapoint team has been fantastic to work with. They have a specialist for every piece of your marketing roadmap — SEO, paid advertising, website development, and much more. Very appreciative of where they have taken our practice."
Niko H.Chief Marketing Officer
Who we're not the right agency for.
- Practices that want to see impressions and clicks but not revenue attribution.
- Anyone who wants an agency that tells them what they want to hear instead of what the data says.