ModMed Marketing Attribution
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Many practices using ModMed need tighter hand‑offs between marketing leads and clinical records. Without consistent attribution tied to patient identifiers, it’s difficult to see which channels create booked appointments and completed treatment.
Our Solution
We standardize lead capture and map identifiers into ModMed (or a paired CRM when required). This enables tracking from first contact through appointment creation and status updates, without overstating clinical outcomes.
Specific Capabilities
- Lead capture normalization; UTM governance; appointment/event mapping; identifier matching; de‑duplication; HIPAA‑aware data handling; dashboards for inquiries→appointments.
Case Data
A cardiology practice in Salt Lake City reduced cost per acquisition by 23%, reached 76% new-patient attribution, and achieved 5.1× marketing ROI within 10 weeks.
Marketing Spend
$8,947
Verified New Patients
53
Actual Revenue
$77,062
Ready to Get Started?
Let's discuss how integrating with ModMed can help you track true cost per patient acquisition with certainty.
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