SEO In Trenton, New Jersey
Work With the Best SEO Company in Trenton
We’re the perfect fit for your SEO needs. With Hexapoint, you get:
- Access to a Dedicated Client Success Manager
- No Contracts or Hidden Fees
- Proactive Campaign Management
- Results-Oriented Approach With a Focus on Client ROI
- An Award-Winning Team of Experts
- Comprehensive Services That Go Beyond SEO
- In-Depth Monthly Reporting and Quarterly Video Calls
- A Dedicated SEO Specialist Who Works on Your Campaign
Does My Business Qualify For SEO Services?
Not every business can benefit from SEO—and not every business needs our comprehensive SEO services. We only take on clients if we’re sure we can deliver an exceptional ROI.
For businesses earning under $1 million a year, we recommend our sister program: First Rank Accelerators.
Our goal is to help every person who contacts us to succeed, whether or not that means moving forward with SEO services from Hexapoint. Call us today for a free consultation and business evaluation; we’ll help you determine whether or not our services are right for your business.
A Custom SEO Strategy For Your Local Business
Not every business can benefit from SEO—and not every business needs our comprehensive SEO services. We only take on clients if we’re sure we can deliver an exceptional ROI.
For businesses earning under $1 million a year, we recommend our sister program: First Rank Accelerators.
Our goal is to help every person who contacts us to succeed, whether or not that means moving forward with SEO services from Hexapoint. Call us today for a free consultation and business evaluation; we’ll help you determine whether or not our services are right for your business.
Phase 1: Strategy Formulation
Keyword Analysis
Keywords are one of the currencies of SEO—the more keywords your website is ranking for, and the higher you are ranking for those keywords, the better you’re performing on search engines.
- We leverage our suite of SEO tools to gain insights on:
- Which keywords you’re ranking for already
- Which keywords your competitors are ranking for
- What customers searching for those keywords want
- What types of content perform well for those keywords
- Which keywords your top competitors are neglecting
- And more
This keyword analysis drives content creation and optimization and tells us where we should focus our efforts. For every major keyword you want to rank for, we’ll build a page targeting that keyword or optimize your existing pages. The goal here is to find a strategy to boost you to the top of the search engine results pages—all while stonewalling your competitors.
Backlink Analysis
Backlinks are another SEO currency; they’re links from other websites pointing to your website. Google and other search engines use backlinks as part of the algorithm that determines where to rank your website in the search results.
Using sophisticated backlink analysis tools, we find sites that have backlinks to your competitors. We then formulate a strategy to get those websites to point backlinks to you, instead. We also find websites that are relevant to your industry but that aren’t linking to companies like yours, then add them to our list of backlinking prospects.
Technical SEO Strategies
Technical SEO happens behind the scenes; it’s hundreds of changes that can make your site faster, easier for search engines to understand, and smoother and safer for your potential customers to browse. Our team conducts a thorough, 100 point technical SEO audit that includes:
- Page speed
- Schema
- Crawlability
- Site security
- Website architecture
- And more
Once this analysis is complete, we create a strategy that prioritizes high impact items that will most benefit your users and your business.
Content Development Strategy
Having completed our keyword analysis and an in-depth analysis of your competitors, we create a content development strategy. Each content development strategy will focus on:
- How we can optimize existing content to rank for keywords
- How we can fill gaps in content to rank for new keywords
- How we can link all of your content together to create an interlinked web, keeping users on your site for longer
Google Business Profile Audit
Google Business Profile (GBP) is Google’s business directory; having a Google Business Profile is an absolute must for any local business. Our Trenton SEO team will create a strategy to build you a Google Business Profile if you don’t already have one. For companies that do already have a GBP, we’ll perform an audit to evaluate how we can maximize the benefits of your profile.
Phase 2: Implementation Of Strategy
Once the planning and strategizing phase is completed, we implement the strategies we’ve created. Our team of SEO experts will:
- Create any service and product pages that are needed to fill keyword gaps
- Optimize existing pages, focusing on title tags, meta description, content and keyword density, and internal linking
- Optimize and add schema to ensure that search engines understand what your pages and the elements on those pages are built for—this can help you get higher converting Rich Results on Google
- Complete high-priority technical fixes
- Build and optimize your Google Business Profile
- Begin building links to your pages
Optimize pages that are already ranking between position 2 and 10 for relevant keywords. Our focus is to get these keywords to rank 1, which has a substantially higher click-through rate than any other position.
Phase 3: Monitor Results, Make Adjustments & Continuous Work
SEO is all about adjustments; Google tweaks its algorithms hundreds of times a year, with major updates called core updates occurring several times a year. To keep up with these updates and changes made by your competitors, we are constantly adjusting our own strategy. Our team will:
- Monitor search results to ensure you continue to rank highly for keywords we’ve already optimized for
- Continue our outreach efforts to build more links to your site
- Look for new competitors who are ranking well, and adjust our strategies to outrank and stonewall those competitors
- Create new content to rank for gaps in your keyword coverage
- Address lower-priority technical SEO concerns
- Handle high-priority technical SEO concerns as they arise
- Provide monthly reports to keep you up to date on your organic search results rankings, click-through rates, Google Business Profile coverage, and more
What Is SEO? Understanding The 4 Pillars
Search engine optimization (SEO) is the process of improving your website’s performance on search engines like Google. There are 4 pillars in SEO: On-page SEO, off-page SEO, local SEO, and technical SEO.
On-Page SEO
On-page SEO is any action taken on the front end of your website. On-page SEO includes:
- User Experience: We take steps to make your website easier to navigate and more enjoyable to use.
- Unique content: All of the content on your website must be uniquely useful. We create high-quality content that your users won’t be able to find anywhere else.
- Keyword utilization: We optimize all of your content by including relevant keywords in page titles, headings, and meta descriptions.
- Internal linking: We link all of your content together to create a cohesive web, keeping users on your site for longer.
Local SEO
Local SEO is all about helping people in Trenton find your business. Our SEO agency uses a variety of local SEO tactics to bring customers to your door, including:
- Google Business Profile optimization
- Targeting local keywords (like “Restaurants in Trenton”)
- Ensuring your name, address, and phone number are consistent across pages
- Building name, address, and phone number citations on local directories (like the New Jersey Chamber of Commerce)
Off-Page SEO
Off-page SEO consists of strategies to build links to your website from other websites relevant to your niche. We use a variety of link-building techniques including:
- Guest blogging
- Submitting citations (your name, address, and phone number) to directories
- Outreach-based link building
Technical SEO
Technical SEO keeps your site safe, secure, speedy, and search engine-friendly. We focus on hundreds of different technical elements while working on your site, including:
- Page speed
- Crawlability
- Site security
- Website architecture
- And more
Case Studies
E-Commerce SEO Case Study
Want to boost site traffic and sales for your ecommerce business? SEO is the way to go. A Canadian woodworking and lumber business recently partnered with First Rank to improve its online presence and increase sales. It sells lumber and woodworking tools Canada-wide; the...
Cannabis SEO with Multiple Locations Case Study
Our client is in a very competitive niche—cannabis and cannabis accessory sales in Canada. They have multiple locations throughout the Prairie Provinces, and their customers make purchases both online and in-store. In this case study, we are going to examine how Hexapoint...Leverage The Power Of Thousands Of Dollars Of SEO Tools Through Our Agency
We use tools to analyze everything from your competitors’ performance to the technical health of your website. These tools cost thousands of dollars each month—and we’ll use all of them to optimize your website.
Other Digital Marketing Services We Offer
To complement our SEO solutions and website optimization, we offer a variety of other digital marketing solutions in Trenton, including:
- Web design and development
- Social media marketing
- Digital advertising management
- Marketing consultations
- Advanced analytics and data reporting
Learn more about our services.
Boost your online presence and grow your business. Choose Hexapoint for Trenton SEO and digital marketing.
FAQ
So how much does SEO actually cost?
The cost of SEO services varies depending on your needs—it’s best to consider the cost of SEO in contrast to the return you can get on your investment. A free consultation will give you a better idea of the cost for your business.
What’s included in the monthly price of SEO services?
Our SEO services include all four pillars—on-page, off-page, local, and technical SEO.
Does SEO Give You Immediate Results?
No. Our team works hard to ensure that we focus on big, early wins, and we’ll get you results as quickly as possible—but SEO is a long game. With long-term SEO, you’ll reap results for years to come.
What Are the Top-Ranking Factors Affecting SEO?
The top-ranking factors vary from industry to industry, but they generally include:
- Site security
- Mobile compatibility
- Quality content
- Keyword usage
- Backlinks (both quantity and quality)
- Page speed (and other technical factors)
- User experience
- Schema markup