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What changed in medical marketing this year, and how specialty practices are winning patients on the new search surfaces (Google AI Overviews, ChatGPT, Perplexity).
We don't sell your email. We send the playbook and one short follow-up. That's it.
For nearly 20 years, Hexapoint has helped medical, surgical, and cosmetic dermatology groups grow patient volume — with marketing tracked all the way through the EHR to attended appointments, procedure conversions, and recurring cosmetic revenue.
Patients searching for dermatology care almost always arrive with a self-image search behind them — a rash they Googled at midnight, a mole they zoomed in on with their phone, a cosmetic procedure they've quietly researched for months. The keywords they use, the visual confidence they need before booking, and the cosmetic vs. medical split inside every practice all behave differently than other specialties. Most agencies don't know this. We've spent nearly 20 years studying it.
"Is this mole melanoma?" "What does eczema look like?" Patients aren't ready to book — they're trying to understand what's wrong. Education-led visual content earns trust here and turns anonymous searchers into named leads.
"Best dermatologist near me." "Mohs surgery vs. excision." "Botox cost [city]." They've named the concern. Now they're choosing the dermatologist — local SEO, reviews, and visible cosmetic results drive the conversion.
"Dr. Smith dermatology [city]." Branded queries — they've decided on you, they're looking for the phone number. Frictionless online booking, immediate response, and Google Business Profile excellence close the loop.
Every service below is informed by the dermatology patient journey — from symptom-stage searches to recurring cosmetic visits. Not generic healthcare templates retrofitted for dermatology.
Condition explainers, procedure pages, and physician bios that rank for the high-intent queries patients actually use — acne, eczema, psoriasis, Mohs surgery, Botox, fillers, laser treatments, and more.
Google Business Profile optimization, citation building, and local schema that get your practice into the map pack when patients search "best dermatologist near me" or "cosmetic dermatology [city]."
Showing up inside ChatGPT, Perplexity, and Google AI Overviews — the new front page of dermatology patient research. We've been winning visibility here for over a year.
Paid search campaigns built for medical and cosmetic intent — keywords, ad copy, and landing pages that filter for booking-ready patients, tracked through to attended appointments and procedure revenue.
Custom-coded sites that load fast, look modern, and convert. Condition libraries, procedure hubs, physician pages, and cosmetic galleries — built around how dermatology patients browse.
Active review generation and reputation management. In a specialty where patients pick the dermatologist as much as the practice, your physician's online reputation is the conversion lever — especially on the cosmetic side.
Procedure walkthroughs, dermatologist bios, patient testimonials, and broadcast-quality before-and-after content shot on-location or in our in-house studio — engineered to build cosmetic confidence and clinical trust.
Geo-targeted, condition-targeted display campaigns that reach the right patient at the right moment — measured against booked appointments, not impressions.
Every campaign tied through your EHR to attended appointments, completed procedures, and CPT- or product-level revenue. Powered by our proprietary platform, MeasureMD.
We don't just market for dermatology practices — we present, lecture, and consult inside the industry's leading dermatology conferences and physician networks. When dermatology leadership is shaping the next era of patient acquisition, we're often in the room.
The leading professional society in dermatology.
Where surgical and cosmetic dermatology standards are set.
The most-read healthcare business publication and conference series in the U.S.
Every campaign, integration, and data flow architected around HIPAA from day one — including cosmetic patient data.
Patients still Google "dermatologist near me" — but they also ask Siri while driving, query ChatGPT about their rash at 11pm, and read Perplexity citations before booking a cosmetic consult. We rank you on every surface that matters.
Organic blue links, "People Also Ask," featured snippets, and the local map pack — the highest-volume surface, still.
Showing up inside Google's generative answers — the box patients now read before clicking anything.
Citation-grade content and authority signals that earn your practice a place inside AI-generated patient research — for both medical and cosmetic queries.
"Hey Siri, find me a dermatologist for acne" — natural-language content adapted for hands-free, condition-led queries.
From multi-location regional dermatology groups to single-physician practices, medical dermatology programs, surgical dermatology centers, and cosmetic dermatology brands — Hexapoint has built and grown the digital presence behind respected names in U.S. dermatology.
Full marketing strategy, web design, and EHR-integrated tracking
…and more than a hundred other dermatology, cosmetic, and aesthetic practices nationwide. Book a call and we will walk through live examples relevant to your market and case mix.
We don't run competing campaigns against each other. Hexapoint maintains geographic exclusivity — meaning if we're already working with a dermatology group in your region, we won't take you on. The first step in our process is always confirming we're free to work together.
Paid search and Google Ads can drive booked appointments within the first 2–4 weeks of launch, assuming your tracking is properly configured. Dermatology SEO is a longer game — meaningful organic traffic gains typically appear in 60–90 days, with top rankings on competitive procedure terms (e.g., "Botox [city]" or "Mohs surgery [city]") arriving over 6–12 months. The first 90 days of every Hexapoint engagement are intensive on purpose: we frontload the technical, content, and authority work so the compounding starts early.
Three things. First, dermatology patients self-diagnose visually — they search with phrases pulled straight from an image search, which behaves differently than text-only health queries. Second, almost every dermatology practice runs two businesses inside one: medical dermatology and cosmetic dermatology. They have separate funnels, separate keywords, and separate conversion economics. Third, cosmetic dermatology relies on visible, believable before-and-after content in a way no other medical specialty does. Generic agencies don't optimize for any of this.
Both. Hexapoint serves everyone from solo dermatologists to multi-physician dermatology groups, regional networks, surgical dermatology programs, cosmetic-only brands, and dermatology MSOs and PE-backed roll-ups. The work scales — what stays constant is that the senior team you meet on the call is the senior team running your account.
No. Hexapoint maintains strict geographic exclusivity — one dermatology practice per market. The first step in our process is confirming we don't already serve a direct competitor in your region. If we do, we'll tell you on the intro call rather than waste your time.
Through MeasureMD — our proprietary EHR-integrated attribution platform. We connect directly to your practice management system so every marketing dollar is tracked through to attended visits, biopsy or procedure orders, and CPT- or product-level revenue. Most agencies stop at "leads generated." We measure to the patient and the case, because that's the only number that matters for your practice.
Hexapoint's dermatology marketing engagements typically range from $5,000–$25,000+ per month, depending on geography, competition, scope, cosmetic vs. medical mix, and ad spend. Most independent dermatology practices fall in the $7K–$15K range. Larger groups, regional networks, and DSO clients run higher because the work scales across locations and physicians. We scope every engagement to actual goals — not padded service tiers. Book a call and we'll give you a real number based on what your specific market and practice require.
Yes. Every campaign, every EHR integration, and every patient data flow at Hexapoint is architected around HIPAA from day one — including the special care cosmetic before-and-after content requires. We've spent nearly 20 years working inside healthcare — compliance isn't an afterthought, it's the foundation everything else is built on.
Yes. We custom-code and design websites for dermatology practices, including condition libraries, procedure hubs, physician bios, cosmetic galleries, multi-location architectures, and conversion-optimized booking flows. See examples of our dermatology website work.
Book a strategy call and we'll show you live rankings and live revenue from real Hexapoint dermatology clients in markets like yours — plus a free audit of your current marketing.
Book A Strategy CallA founder, not a sales rep, answers every intro call.
With our integrations, we can provide true cost per patient acquisition with certainty.
Learn more about MeasureMD