Medical marketing, in our own words.
Practical, opinionated writing on medical marketing, SEO, AI visibility, and patient growth for specialty practices — straight from the Hexapoint team.
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20 Managed Website Hosting Features You Need in 2025
20 Managed Website Hosting Features You Need in 2025Aaron Michael Buch Key Highlights: Fully Isolated Hosting Containers Each WordPress install lives in its own secure, high‑performance environment—no “cross‑contamination” of resources or security. HIPAA Compliance & BAA We sign a Business…
Jan 5, 2025 2 min read -
Shocking Call Tracking Failures
What We’ve Seen Over the Years and How It Seriously Risks Your Marketing ROI Perfect Data Matters: How Accurate Call Tracking Can Make or Break Your Marketing ROI At Hexapoint, we are unapologetic data nerds. We believe that every click, every form submission, and every call is an opportunity to…
Dec 14, 2024 4 min read -
How to Spot Bad SEO Practices Before It’s Too Late
Why Most SEO Agencies Fail You—and How to Choose the Right One In the fast-paced world of Search Engine Optimization, the right strategies are crucial for success. However, not all practices adopted by SEO agencies are beneficial. This article sheds light on the pitfalls to avoid and emphasizes the…
Nov 25, 2024 4 min read -
Why You Should Never Let Tebra Control Your Online Presence: A Serious Warning to Medical Practices
we save you tens of thousands of dollars, here are 10 quick points that should make you want to read more. Tebra owns everything they build for you—leave, and you lose it all. Their top priority is sales, not supporting your growth. Support is outsourced and often lacks U.S. healthcare expertise.…
Nov 11, 2024 7 min read -
UX vs. UI for Medical Marketing: Designing Patient-Centric Websites That Deliver
Aaron Michael Buch Holding a Master’s in Public and Organizational Relations and a Bachelor’s in Communications and Business Administration, Aaron Michael Buch is a leading figure in the business strategy and digital growth space. View Profile
Nov 2, 2024 3 min read -
SEO in Action: Understanding What We Do Every Month To Increase Your Rankings
Aaron Michael Buch Holding a Master’s in Public and Organizational Relations and a Bachelor’s in Communications and Business Administration, Aaron Michael Buch is a leading figure in the business strategy and digital growth space. View Profile
Oct 28, 2024 5 min read -
Understanding Google’s E-E-A-T and How Medical Practices Can Use It to Strengthen Their Online Presence
Aaron Michael Buch Holding a Master’s in Public and Organizational Relations and a Bachelor’s in Communications and Business Administration, Aaron Michael Buch is a leading figure in the business strategy and digital growth space. View Profile
Oct 18, 2024 6 min read -
The Importance of Soft and Hard Metrics in Medical Marketing: Measuring What Matters for High-Value Patients
Aaron Michael Buch Holding a Master’s in Public and Organizational Relations and a Bachelor’s in Communications and Business Administration, Aaron Michael Buch is a leading figure in the business strategy and digital growth space. View Profile
Oct 15, 2024 4 min read -
What Medical SEO Experts Actually Do
What Exactly Does A Medical SEO Expert Actually Do? Exploring the Vital Role of SEO in Boosting Your Practice’s Online Presence , the answer is that we do quite a lot to make rankings happen for medical practices as a healthcare marketing agency. While there are some similarities, medical SEO…
Aug 12, 2024 6 min read -
Best Marketing Company at AAOE 2024
The Best Marketing Company At AAOE 2024 You might be asking yourself, who is the best marketing company at AAOE 2024? From my personal experience attending the conferences for the past several years it would be Hexapoint. The AAOE Annual Conference, hosted by the American Alliance of Orthopaedic…
Apr 2, 2024 4 min read -
Applying Ancient Wisdom in 2024: Stoic Strategies for Everyone Involved In Marketing
Applying Ancient Wisdom in 2024: Stoic Strategies for Today’s SMB Owners and CMOs Embrace Resilience, Focus, and Long-Term Growth in Your Digital Strategy the fast-paced, often unpredictable world of marketing, SMB (small-to-medium business) owners and CMOs face a relentless stream of challenges…
Feb 24, 2024 3 min read -
Advertising CPM in 2024
Navigating the Evolving Landscape of TV and Digital Advertising: A Guide for Today’s AdvertisersAs consumers increasingly turn to streaming TV, understanding the nuances of this fragmented market is key.Aaron Michael Buch In the rapidly changing world of advertising, understanding the various…
Dec 19, 2023 2 min read -
5 Interesting Ways For Doctors To Avoid Burnout
Rediscovering Purpose: Cultivating Meaning in Your Medical Practice Physician burnout is a common problem in the medical field, and doctors are not immune to its effects. Burnout can occur when doctors experience high levels of stress, workload, and responsibility, and can lead to negative…
Nov 16, 2023 2 min read -
5 Ways Doctors Can Leverage Solid Communication Skills During Exams To Enhance Patient Experience
Enhancing Patient Care Through Effective Communication: Practical Strategies for Doctors to Build Stronger Patient Connections Disclaimer: We will begin with a short intro needed to please the search engines algorithm Gods. We’ll get through it together and quickly get to the meat of the article.…
Nov 16, 2023 4 min read -
5 Tactics On How Healthcare Practices Can Get Paid Faster By Insurances Companies
Streamlining Claims and Maximizing Efficiency: Essential Tips for Accelerating Insurance Payments in Medical Care 1. Utilizing a Clearinghouse: A clearinghouse acts as an intermediary between healthcare providers and insurance companies, ensuring that claims are accurate and meet the necessary…
Nov 16, 2023 2 min read -
5 Things You Need To Consider When Deciding To Sell Your Healthcare Practice
Mastering the Sale: Navigating the Complex Journey of Selling Your Medical Practice Doctors may decide to sell their practice for a variety of reasons, such as retirement, a change in career goals, or the desire to pursue other opportunities. However, selling a medical practice is a complex process…
Nov 16, 2023 2 min read -
5 Ways Doctors Can Manage Workloads More Effectively
Balancing Act: Smart Strategies for Doctors to Optimize Their Workday Doctors often face high levels of workload, which can lead to stress and burnout. It’s important for doctors to find ways to manage their workload effectively in order to maintain their well-being and provide the best healthcare…
Nov 16, 2023 1 min read -
How Healthcare Practices Can Boost Visibility With Modern Marketing Tactics In 2024
Standing Tall in a Consolidating Market: Digital Marketing Strategies for Independent Healthcare Practices As the healthcare landscape evolves, a significant trend in the orthopedic sector is the increasing acquisition of private practices by larger entities such as Management Service Organizations…
Nov 16, 2023 3 min read -
5 Important Things Healthcare Practices Should Consider When Exploring Private Equity Relationships
Balancing Growth and Values: Decoding Private Equity Dynamics for Healthcare Practices Medical practices may consider working with private equity firms in order to access capital, expand their services, or achieve other business goals. However, partnering with private equity can be a complex…
Nov 16, 2023 2 min read -
8 Critical Points To Consider When Looking For A Building For Your Healthcare Practice
Foundations for Success: Key Factors in Selecting the Ideal Building for Your Medical Practice Choosing a building for a medical practice is a major decision that can impact the success of the practice. There are many factors to consider when selecting a building, including location, size, layout,…
Nov 16, 2023 2 min read -
Pros & Cons Doctors Should Consider When Deciding To Buy or Rent Office Space
Space for Growth: Weighing the Options of Renting vs. Buying in Healthcare Practice Real Estate Doctors who are starting, moving or expanding into a new location may be faced with the decision of whether to rent or buy office space. There are pros and cons to both options, and the best choice will…
Nov 16, 2023 2 min read -
6 Important Points To Consider When Choosing A Location For Your Medical Practice
Strategically Placed: Evaluating Key Factors in Healthcare Practice Location Selection When it comes to choosing a location for your medical practice, there are several factors to consider. Here are some key points to keep in mind: 1. Accessibility: It's important to choose a location that is…
Nov 16, 2023 1 min read -
6 Tactics For When A Competing Healthcare Group Opens A New Location In Your Area
Competitive Edge: Enhancing Your Medical Practice in a Crowded Market If a medical group finds itself facing increased competition in their area, there are several tactics they can take to stay competitive and attract patients. Here are some options to consider: 1. Focus on customer service: One…
Nov 16, 2023 2 min read -
Six Things All Patients Consider Before Choosing Doctors
Informed Choices: Understanding What Patients Look for in Doctors When it comes to choosing a doctor, patients have a variety of factors to consider. Here are some key points that patients may take into account when making their decision: 1. Expertise: Patients typically want to choose a doctor who…
Nov 16, 2023 1 min read -
Understanding How Far Patients Will Drive for Healthcare
Patient Travel Patterns: Uncovering the Dynamics of Distance in Medical Care As a doctor, it is important to understand the extent to which your patients are willing to travel to receive healthcare. This can help you to make informed decisions about your practice location and the services you…
Nov 16, 2023 2 min read -
The Benefits of Adding Extended Hours & An Ortho Urgent Care To Your Medical Practice
Meeting Patient Needs, Maximizing Practice Potential: Extended Hours and Urgent Care in Medical Practices As a medical practice, offering extended hours and an urgent care option can provide a number of benefits for both your patients and your practice. One of the primary benefits of offering…
Nov 16, 2023 3 min read -
10 Tactics Medical Practices Can Use To Help Motivate Receptionists
Empowering the Front Desk: Innovative Strategies to Inspire and Support Healthcare Receptionists 1. Provide ongoing training and support: Make sure your receptionists have the knowledge and skills they need to handle difficult patients effectively by providing ongoing training and support. This…
Nov 16, 2023 2 min read -
5 Things Healthcare Receptionists Can Do To Help Turn Call Leads Into Booked Appointments
The Art of the Appointment: Key Strategies for Healthcare Receptionists to Seal the Deal As a phone receptionist, you play a crucial role in converting potential customers and leads into booked appointments and paying patients. Here are some strategies you can use to help turn these potential…
Nov 16, 2023 2 min read -
How Artificial Intelligence Can Help Healthcare Practices Provide Better Care
Embracing the Future: Leveraging AI for Enhanced Patient Care and Efficiency As we advance into 2024, the role of Artificial Intelligence (AI) in transforming medical practices continues to expand, offering unprecedented opportunities for enhancing patient care and operational efficiency. Medical…
Nov 16, 2023 2 min read -
Why Medical Practices Can & Should Use Entertainment and Comedy To Better Connect With Patients
Beyond Treatment: How Humor and Entertainment Can Transform Patient Care in Medical Practices Using entertainment, including comedy, can be a powerful tool for medical practices to better connect with patients. In many cases, patients who are visiting a healthcare practice may be feeling anxious or…
Nov 16, 2023 1 min read -
Why All Medical Practices Look The Same To Patients & How To Fix It
Stand Out, Don’t Blend In: Revitalizing and Differentiating Your Healthcare Branding and Patient Engagement Medical practices are typically extremely boring and bland with their marketing, and this can be a major drawback when it comes to capturing patient attention and building a memorable brand.…
Nov 16, 2023 3 min read -
8 Things Medical Groups Should Consider When It Comes To Google Ads Management
Optimizing for Success: Advanced Google Ads Strategies for Medical Practices Medical practices aiming to leverage Google Ads effectively must navigate a rapidly evolving digital marketing landscape. A well-managed Google Ads campaign can significantly enhance a practice’s online presence, drawing…
Nov 16, 2023 2 min read -
8 Important Points To Consider When Naming Your Medical Practice
Standing Out in the Crowd: Creative Naming for Enhanced Medical Practice Visibility Choosing the right name for your medical practice is not just about branding; it’s a crucial strategic decision that can significantly impact your practice’s online visibility and competitiveness. A common pitfall…
Nov 16, 2023 3 min read -
What To Do When Your Orthopedic & Spine Practice Board Members Disagree On Marketing Budgets & Allocation of Funds
Balancing Perspectives: Effective Strategies for Resolving Marketing Budget Conflicts When board members of an orthopedic or spine practice don’t agree on marketing budgets and how money should be spent, it can be a challenging and frustrating situation. Marketing is an essential part of running a…
Nov 16, 2023 2 min read -
Why It’s Critical To Be The Specialists Within Your Specialty To Attract Patients & Build Your Reputation
The Power of Specialization: How Medical Specialists Can Thrive in their Field It is important for doctors to be considered specialists within their specialty for a number of reasons. Firstly, patients want their doctor to be an expert in their condition. When a doctor is considered a specialist…
Nov 16, 2023 1 min read -
The Importance of Being Up-To-Date With Political Correctness for Doctors in 2024
Navigating Cultural Sensitivity: The Role of Doctors in 2024 In 2024, it will be important for doctors to be politically correct and polite in order to effectively communicate with and serve their patients. There are several ways that doctors can be politically correct and polite, including: 1. Use…
Nov 16, 2023 1 min read -
5 Factors That Influence When Patients Seek Help For Chronic Pain
Understanding the Delay: Factors Affecting Patients’ Decision to Seek Help for Chronic Pain Many patients spend far too long suffering from pain. For many years, our company has interviewed patients who tend to say the same line – “I wish I had done this sooner.” Why is this typically the case?…
Nov 16, 2023 2 min read -
10 Things Doctors & Receptionists Can Do To Help Reduce Patient Anxiety About Surgery
Creating a Comforting Experience: How Doctors and Receptionists Can Alleviate Patient Anxiety About Surgery 1. Greet patients in a friendly and welcoming manner: A warm and friendly greeting can help put patients at ease and make them feel more comfortable in the medical setting. 2. Provide clear…
Nov 16, 2023 2 min read -
A How-To Guide For Lowering Patient Surgical Anxiety By Creating Branded Programs
A Comprehensive Approach: How to Lower Patient Surgical Anxiety Through Branded Programs and Resources Many patients who need surgery often put it off due to fear and anxiety of the procedure itself. This can lead to delayed treatment, which can have a negative impact on both the patient’s health…
Nov 16, 2023 5 min read -
How Healthcare Groups Can Help Normalize Surgical Anxiety With Baby Boomers To Grow Their Practice
Empowering Baby Boomers: Overcoming Surgical Anxiety for Better Healthcare and Practice Growth Many older generations, including baby boomers, have been raised in a time when discussing mental health issues such as anxiety or fear was considered taboo. As a result, older patients may be less likely…
Nov 16, 2023 2 min read -
Why Many Baby Boomers Don’t Address Chronic Pain
Medical Challenges Unspoken: Understanding Baby Boomers’ Reluctance to Address Chronic Pain The baby boomer generation, born between 1946 and 1964, grew up in a time when mental health issues such as anxiety, fear, depression, and all other types of mental health were not widely discussed or…
Nov 16, 2023 2 min read -
5 Important Tactics Surgeons Can Use To Help Hesitant Patients Feel More Comfortable & Book More Surgical Cases
Fearless Steps: Surgeons’ Artistry in Easing Surgical Apprehension Surgeons often encounter patients who are hesitant to undergo surgery, even when it is clear that the procedure is necessary for their health and well-being. This hesitation can be caused by a variety of factors, including anxiety…
Nov 16, 2023 2 min read -
Dash Domains
Plain and simple, there are no serious businesses or brands that will use a hyphen or dash in their domain. Here are the important reasons why. In the digital era, where your domain name is not just an address but the cornerstone of your brand’s online identity, opting for a domain with […]
Nov 15, 2023 3 min read -
The Ultimate Guide For Improving Patient Experience For MSK Practices
Patient-Centered Healthcare: 30 Proven Ways to Excel Improving the patient experience is an important goal for any healthcare group. Here are some tactics that can be taken to improve the patient experience both during exams and post-operatively: Invest in technology: Using technology can help…
Nov 14, 2023 5 min read -
My Journey into the World of Digital Marketing: Exploring Google Ads, Website Development, and Analytics (2005-2008)
My Journey into the World of Digital Marketing: Exploring Google Ads, Website Development, and Analytics (2005-2008) Aaron Michael Buch Date: June, 2023Ahh…the early 2000s – a time of web-page pioneers and digital explorers, an epoch of radical change and new frontiers. That was the world I plunged…
Jun 2, 2023 5 min read -
How To Choose The Right Research Methodology
Brain Bank Blogs”An investment in knoweledge pays the best interest.”Important Factors To Consider When Selecting Research Methodologies in Marketing & AdvertisingUnderstanding consumer needs and preferences is essential for developing products that are successful in the market. However, figuring…
Mar 18, 2023 3 min read -
7 Research Steps Every Entrepreneur Needs to Build a Smarter Business
Turn Data into Decisions: A Practical Guide to Driving Growth and Innovation In today’s fast-moving business world, making decisions without good research is like driving blindfolded—it’s risky and often leads to missed opportunities. Whether you’re running a well-established business or just…
Mar 16, 2023 3 min read
