Ready When You Are
Free 30-minute strategy session, no sales pitch, just honest analysis of your practice's marketing.
Book A CallA founder, not a sales rep, answers every intro call.
Free Download
What changed in medical marketing this year, and how specialty practices are winning patients on the new search surfaces (Google AI Overviews, ChatGPT, Perplexity).
We don't sell your email. We send the playbook and one short follow-up. That's it.
For its first 15 years, Hexapoint worked exclusively with orthopedic, spine, and neurosurgical clientele. We've managed millions of dollars of advertising for spine surgeons across the United States and helped practices like yours grow patient volume — with marketing tracked all the way through the EHR to attended consults, surgical scheduling, and CPT-level revenue.
People searching for spine surgery have usually been hurting for months or years — sometimes after exhausting physical therapy, pain management, and injections. They are looking for the surgeon they finally trust with one of the most consequential decisions of their adult life. They research at midnight because they can't sleep. The keywords they use, the depth of trust they need before they will book a surgical consult, and the path from "is surgery even right for me" to a scheduled procedure all behave differently than any other specialty. Most agencies don't know this. We've spent over 15 years studying it.
"Why does my lower back hurt when I sit?" "How do I know if a disc is herniated?" "Sciatica vs. piriformis." Patients aren't ready to book — they're trying to understand what's wrong, often after months of pain. Education-led content earns trust here.
"Best spine surgeon [city]." "Endoscopic vs. open spine surgery." "Spinal fusion alternatives." They've named the procedure or the question. Now they're choosing the surgeon — credentials, outcomes, reviews, and physician authority drive the conversion.
"Dr. Smith spine [city] reviews." Branded queries — they've decided on you, often after weeks of research. Frictionless surgical-consult booking, immediate response, and Google Business Profile excellence close the loop on procedures that took years to surface.
Every service below is informed by the spine surgery patient journey — from years of conservative care to the surgical consult to the scheduled procedure. Not generic healthcare templates retrofitted for spine.
Patients living with pain and mobility issues want the best possible care. A compelling, eye-catching, easy-to-use website signals professionalism and keeps potential patients engaged with your content and brand.
We've been making content for spine surgeons for over 15 years. We know what ranks on search engines and social media, and what actually converts pain-research leads into surgical consults — moving patients through the full funnel from symptom search to scheduled procedure.
Search engine optimization makes your site faster, friendlier for patients, and easier for search engines to understand. We target the spinal-condition and procedure keywords prospective patients are actually searching for — herniated disc, spinal fusion, ACDF, lumbar decompression, sciatica, and more.
Your Google Business Profile helps prospective patients find your address, hours, and reviews. An optimized GBP makes you easier to find, gives patients the information they need, and helps your spine practice stand out from the crowd in local search.
By ensuring your spinal clinic is found in local directories, medical directories, and other relevant places, we make your practice easier to find through search engines — while increasing patient trust and cementing your clinic's credibility.
Google Ads, Meta Ads, and pay-per-click campaigns are a core part of any digital marketing strategy. We program ads to retarget leads that have already visited your site, and target potential patient leads in your area searching for terms relevant to your spine practice.
Showing up inside ChatGPT, Perplexity, and Google AI Overviews — the new front page of spine patient research, where motivated patients spend hours before they ever pick a surgeon. We've been winning visibility here for over a year.
Active review generation and reputation management. In a specialty where patients pick the surgeon as much as the practice, your physician's online reputation is the conversion lever — especially for surgical decisions of this gravity.
Every campaign tied through your EHR to attended consults, scheduled surgeries, and CPT-level revenue. Powered by our proprietary platform, MeasureMD.
Spine surgeons don't want to spend time explaining the difference between a vertebra and a disc to their digital marketing agency. With Hexapoint, you don't have to — we know almost as much about spine health as you do, from the most common causes of neck pain to how surgeons can help with herniated discs and complex deformity cases.
Hundreds of spine patients interviewed. 2,500+ hours of patient research. Decades of spine surgery marketing data — we know exactly what spinal patients are looking for in a surgeon.
From cervical and lumbar to deformity, minimally invasive, and revision surgery — we know the procedures, the patients, and the language. We create accurate, informative, and engaging content for spine practices.
We understand the pain points of running a spine practice — filtering surgical candidates, building patient confidence in more intensive therapies, scaling without diluting case quality.
Every campaign, integration, and data flow architected around HIPAA from day one — including the workflows that surgical consents and imaging require.
Patients still Google "spine surgeon near me" — but they also ask Siri while in pain at 6am, query ChatGPT about whether ACDF or artificial disc is right for them, and read Perplexity citations before they ever book a consult. We rank you on every surface that matters.
Organic blue links, "People Also Ask," featured snippets, and the local map pack — the highest-volume surface, still.
Showing up inside Google's generative answers — the box patients now read before clicking anything.
Citation-grade content and authority signals that earn your practice a place inside AI-generated spine patient research — for both symptom and procedure-comparison queries.
"Hey Siri, find me a spine surgeon for sciatica" — natural-language content adapted for hands-free, in-pain queries.
From multi-location regional spine groups to single-surgeon practices, neuro-spine programs, complex deformity centers, and minimally invasive surgical practices — Hexapoint has built and grown the digital presence behind some of the most respected names in U.S. spine surgery.
Full marketing strategy and web design
Full marketing strategy and web design
Full marketing strategy and web design
Advanced digital marketing and strategy
Full marketing strategy and web design
Full marketing strategy and digital marketing
Full marketing strategy and web design
Full marketing strategy, traditional/digital, and web
Full marketing strategy and web design
…and dozens of other spine and neurosurgical practices nationwide. Book a call and we will walk through live examples relevant to your market and case mix.
We don't run competing campaigns against each other. Hexapoint maintains geographic exclusivity — meaning if we're already working with a spine practice in your region, we won't take you on. The first step in our process is always confirming we're free to work together.
Over 15 years working with spine surgeons, spine surgery practices, and spinal surgery patients. Our agency worked exclusively with spine, orthopedic, and neurosurgical clientele for our first 15 years — managing millions of dollars of online marketing for spine surgery practices and growing patient volume across hundreds of clients.
We use a portfolio of proprietary techniques honed over years of serving spine practices — web design, content marketing, SEO, local optimization, review management, pay-per-click advertising, AI visibility, and EHR-integrated attribution. Each practice has its own unique niche and approach to spine surgery; we differentiate your clinic from the competition, then build an engaging, holistic digital marketing strategy to bring new patients to your practice.
Time-to-results depends on your location, existing marketing footprint, the size of your clinic, and your goals. Paid search and Google Ads can drive booked consults within the first 2-4 weeks of launch. SEO is a longer game — meaningful organic traffic typically appears in 60-90 days, with top rankings on competitive procedure terms arriving over 6-12 months. Book a free consultation and we will give you a more accurate estimate for your specific situation.
We use a range of metrics tied to your specific growth goals — increases in new patient volume, attended surgical consults, completed procedures, revenue per patient, organic traffic, keyword rankings, and conversion rate. Through MeasureMD, our EHR-integrated attribution platform, we measure all the way down to attended visits and CPT-level revenue — not just "leads generated."
Guarantees depend on the targets you're trying to achieve and your market. We'll only take on your spine surgery practice if we're confident we can deliver an exceptional return on your investment — and we maintain geographic exclusivity (one spine practice per market), so we will not take you on if we already serve a competitor in your region. Contact us for a free consultation.
No. Hexapoint maintains strict geographic exclusivity — one spine practice per market. The first step in our process is confirming we don't already serve a direct competitor in your region. If we do, we'll tell you on the intro call rather than waste your time.
Yes. Every campaign, every EHR integration, and every patient data flow at Hexapoint is architected around HIPAA from day one — including the workflows that surgical imaging, consent, and clinical content require. We've spent over 15 years working inside healthcare — compliance isn't an afterthought, it's the foundation everything else is built on.
Yes. We custom-code and design websites for spine and neurosurgical practices, including procedure hubs, condition libraries, physician bios, multi-location architectures, and conversion-optimized surgical-consult booking flows. See examples of our spine website work.
Book a free consultation and our marketing team will assess your needs and give you detailed insights into how we can help you grow. Take advantage of over 15 years of expertise in digital marketing for spine surgery practices.
Book A Strategy CallA founder, not a sales rep, answers every intro call.
With our integrations, we can provide true cost per patient acquisition with certainty.
Learn more about MeasureMD