Search Engine Optimization & Google Ads
Harness Google for Your Practice: ROI-Focused Marketing, Minus the Oversight Burden.
Our Clients Rank for High-Intent, High-Volume Keywords Aligned with the Goals of Their Practice.
See how we secured hundreds of high-value keywords for an orthopedic group in the northeast.
Client Type: Orthopedic Practice
Location: Northeast, US
Solutions: Search Engine Optimization, Website Development, Practice Positioning & Differentiation
Problem: An orthopedic group specializing in upper extremity approached us, many of their important keywords were either not indexed or ranked poorly on Google.
*Actual client results and rankings
*50+ critical keywords in 1st position
*Actual client results and rankings
*50+ critical keywords in 2nd position
*Actual client results and rankings
*50+ critical keywords in 2nd-3rd position
The Results:
Through our patient-targeted SEO program, this client now ranks in the top (1, 2, and 3) positions on Google for 200+ high-intent, high-volume keywords that match our clients patient goals.
Key Outcomes & Impact:
Sustained increase in qualified surgical candidates, resulting in higher patient conversion rates and directly impacting the practice’s success.
Improved rankings significantly boosted brand and practice visibility, establishing the client as a trusted, go-to resource in their field.
Growth in referrals as satisfied patients shared their positive experiences, further strengthening the practice’s reputation.
Expanded practice reach, creating new opportunities for long-term growth and patient acquisition.
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See it live on Google!
Hexapoint Health
Increasing and Sustaining Patient Surgical Volume and Profit
Client Type: Spine Practice
Location: Northeast, US
Solutions: Search Engine Optimization, Website Development, Practice Positioning & Differentiation
Problem:
When this spine group approached us, many of their important keywords were either not indexed or ranked poorly on Google (page 5, 6, etc.).
Results:
Through our patient-targeted SEO program, this client now ranks for 30+ high-intent, high-volume keywords, now holding top positions (1-8) on Google. These results represent just a portion of the keywords we’ve improved – many more successes are not listed here.
Key Outcomes & Impact:
Substantial increase in qualified surgical candidates, resulting in higher patient conversion rates and directly impacting the practice’s success.
Improved rankings significantly boosted brand and practice visibility, establishing the client as a trusted, go-to resource in their field.
Growth in referrals as satisfied patients shared their positive experiences, further strengthening the practice’s reputation.
Expanded practice reach, creating new opportunities for long-term growth and patient acquisition.
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See Live Rankings on Google:
Pictured above is an actual Google ranking for a Hexapoint Health client. We achieved the 1st position and top ranking for the critical keyword, “Back doctor NJ”
Drive High-Value Patient Leads for Your Spine Practice
Our data-driven approach ensures that every dollar spent on Google Ads translates into measurable growth for your practice. We target high-intent patients actively seeking care, bringing you leads ready to convert into appointments.
Real Client Results with a $5K Monthly Google Ads Budget
*Result may vary by client and location
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Monthly Ad Spend: $6,000
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Average Cost Per Click (CPC): $6 (based on competitive spine-related keywords)
- Practice Awareness Impressions: ~$16,000 monthly
- Acquired Clicks: 833 clicks/month
- Click-Through Rate (CTR): 7%
- Conversion Rate Achieved: ~10% (appointments booked avg. over 6 months)
Actual Monthly Breakdown:
- Attended Appointments: 125
- Surgical Bookings: 27 (19%)
- Cost per Surgical Booking: $222.00
- Return on Ad Spend: 2,602%
Key Outcomes & Impact:
- Engaged with 830+ potential patients actively searching for spine-related services.
- Converted approximately 125 patients into booked appointments (avg over 6 months)
- Secured around 18 surgical bookings, directly enhancing the value and growth potential of your practice
Note: Doubling your investment in marketing often leads to more than just a doubling of results. With increased exposure, your ads reach a broader audience, creating more opportunities for patients to connect with your practice. In many cases, this amplified visibility doesn’t just result in twice as many surgical cases; it can actually lead to a compounding effect. For example, a 2x increase in budget might yield up to 2.5x the number of surgical cases, as enhanced brand presence and targeted messaging drive higher patient engagement and conversions.
Let’s discuss YOUR practice goals.
…and develope a clear strategy to accomplish them!