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What changed in medical marketing this year, and how specialty practices are winning patients on the new search surfaces (Google AI Overviews, ChatGPT, Perplexity).
We don't sell your email. We send the playbook and one short follow-up. That's it.
For nearly 20 years, Hexapoint has helped solo medspas, multi-location aesthetic groups, and physician-supervised wellness clinics grow new-patient and membership volume — with marketing tracked all the way through the EHR to attended consults, completed treatments, and member lifetime revenue.
Patients searching for medspa treatments rarely arrive without a long, quiet research trail behind them — months of Instagram saves, TikTok before-and-afters, screenshot folders, and price comparisons. They are not looking for a treatment; they are looking for the medspa they finally trust enough to book with. The keywords they use, the visual proof they need to convert, and the membership economics that separate good medspas from great ones all behave differently than any other medical specialty. Most agencies don't know this. We've spent nearly 20 years studying it.
"How long do lip fillers last?" "Botox vs. Dysport for forehead lines." "Best laser for melasma." Patients are not ready to book — they are quietly researching, often for months, scrolling Instagram, TikTok, and Pinterest before they ever Google a single practice name.
"Best medspa near me." "Botox cost [city]." "Top injector [city] reviews." They have named the treatment. Now they are choosing the provider — local SEO, reviews, visible before-and-afters, and clear pricing or membership signals drive the conversion.
"[Practice name] booking." "[Injector name] [city] reviews." Branded queries — they have decided on you, often after months of following you on social. Frictionless online booking, immediate response, and a strong consult-deposit conversion path close the loop.
Every service below is informed by the medspa patient journey — from months of quiet Instagram research to the first consult to the membership renewal cycle. Not generic healthcare templates retrofitted for aesthetics.
Treatment pages, condition explainers, and provider bios that rank for the high-intent queries patients actually use — Botox, lip filler, laser hair removal, microneedling, CoolSculpting, IPL, IV therapy, weight-loss injections, and more.
Google Business Profile optimization, citation building, and local schema that get your medspa into the map pack when patients search "best medspa near me" or "Botox [city]."
Showing up inside ChatGPT, Perplexity, and Google AI Overviews — the new front page of aesthetic patient research. We've been winning visibility here for over a year.
Visual-first content programs purpose-built for aesthetics — the surfaces where medspa patients spend their research months. Compliant, brand-safe, and conversion-tracked to consult bookings.
Paid search and paid social campaigns built for cosmetic intent — keywords, ad copy, and landing pages that filter for consult-ready, deposit-ready patients, tracked through to attended consults and completed treatments.
Custom-coded sites that load fast, look modern, and convert. Treatment menus, provider bios, high-fidelity before-and-after galleries, membership landing pages, and online-booking flows — built around how aesthetic patients browse.
Active review generation and reputation management. In aesthetics, the injector's name is the brand — reviews and Google rating are the conversion lever, especially on the cosmetic side.
Procedure walkthroughs, provider bios, patient testimonials, and broadcast-quality before-and-after content — engineered to build the cosmetic confidence that turns Instagram followers into deposit-paying consults.
Every campaign tied through your practice management system to attended consults, completed treatments, member sign-ups, and lifetime patient revenue. Powered by our proprietary platform, MeasureMD.
We don't just market for medspas — we present, lecture, and consult inside the industry's leading aesthetic conferences and provider networks. When medspa and aesthetic leadership is shaping the next era of patient acquisition, we're often in the room.
The leading professional society for medspas and aesthetic medicine.
Where cosmetic and surgical dermatology standards are set.
The most-read healthcare business publication and conference series in the U.S.
Every campaign, integration, and patient data flow architected around HIPAA from day one — including before-and-after content workflows.
Patients still Google "medspa near me" — but they also doom-scroll Instagram and TikTok for before-and-afters, query ChatGPT about which injector is the right call, and read Perplexity citations before a single consult deposit clears. We rank you on every surface that matters.
Organic blue links, "People Also Ask," featured snippets, and the local map pack — the highest-volume surface, still.
Visual-first surfaces where aesthetic patients quietly research for months. Compliant, brand-safe content programs that turn followers into deposit-paying consults.
Showing up inside Google's generative answers — the box patients now read before clicking anything.
Citation-grade content and authority signals that earn your medspa a place inside AI-generated aesthetic research.
From multi-location aesthetic groups to single-injector medspas, physician-supervised wellness clinics, injectable specialty brands, and laser-and-body-contouring centers — Hexapoint has built and grown the digital presence behind respected names in U.S. aesthetics.
Full marketing strategy, web design, and EHR-integrated tracking
…and more than a hundred other medspa, aesthetic, and wellness practices nationwide. Book a call and we will walk through live examples relevant to your market and treatment mix.
We don't run competing campaigns against each other. Hexapoint maintains geographic exclusivity — meaning if we're already working with a medspa in your region, we won't take you on. The first step in our process is always confirming we're free to work together.
Paid search and paid social can drive booked consults within the first 2-4 weeks of launch, assuming your tracking is properly configured. MedSpa SEO is a longer game — meaningful organic traffic gains typically appear in 60-90 days, with top rankings on competitive local terms (e.g., "Botox [city]" or "best medspa [city]") arriving over 6-12 months. The first 90 days of every Hexapoint engagement are intensive on purpose: we frontload the technical, content, social, and authority work so the compounding starts early.
Three things. First, medspa patients research for months on Instagram and TikTok before they ever Google a specific practice — the funnel starts on social, not search, which means social-first content is non-negotiable. Second, the economics are anchored on membership and repeat visits, not single procedures, so retention and reactivation matter as much as new-patient acquisition. Third, before-and-after content is the conversion driver — patients will not book without it, but it must be produced and used in a HIPAA-compliant way. Generic agencies don't optimize for any of this.
Both. Hexapoint serves everyone from solo medspas to multi-location aesthetic groups, regional injectable brands, physician-supervised wellness clinics, and medspa MSOs and PE-backed roll-ups. The work scales — what stays constant is that the senior team you meet on the call is the senior team running your account.
No. Hexapoint maintains strict geographic exclusivity — one medspa per market. The first step in our process is confirming we don't already serve a direct competitor in your region. If we do, we'll tell you on the intro call rather than waste your time.
Through MeasureMD — our proprietary EHR-integrated attribution platform. We connect directly to your practice management system so every marketing dollar is tracked through to attended consults, treatments completed, members signed up, and lifetime patient revenue. Most agencies stop at "leads generated." We measure to the patient and the LTV, because that's the only number that matters for an aesthetic practice.
Hexapoint's medspa marketing engagements typically range from $5,000-$25,000+ per month, depending on geography, competition, scope, treatment mix, and ad spend. Most independent medspas fall in the $7K-$15K range. Larger multi-location groups, regional aesthetic networks, and MSO clients run higher because the work scales across locations and injectors. We scope every engagement to actual goals — not padded service tiers. Book a call and we'll give you a real number based on what your specific market and practice require.
Yes. Every campaign, every EHR integration, and every patient data flow at Hexapoint is architected around HIPAA from day one — including the special workflows that before-and-after content and aesthetic patient consent require. We've spent nearly 20 years working inside healthcare — compliance isn't an afterthought, it's the foundation everything else is built on.
Yes. We custom-code and design websites for medspas, including treatment menus, before-and-after galleries, injector and provider bios, membership landing pages, multi-location architectures, and consult-deposit booking flows. See examples of our medspa website work.
Book a strategy call and we'll show you live rankings and live revenue from real Hexapoint medspa clients in markets like yours — plus a free audit of your current marketing.
Book A Strategy CallA founder, not a sales rep, answers every intro call.
With our integrations, we can provide true cost per patient acquisition with certainty.
Learn more about MeasureMD