Medical SEO that ranks specialty practices — and proves every patient it brought in.
Most medical SEO agencies report on traffic. Hexapoint reports on patients. We rank specialty medical practices on Google, ChatGPT, and Perplexity — and tie every visitor back to attended appointments and CPT-level revenue through your EHR.
Every other SEO company thinks it's about clicks. We know it's about patients.
Traffic doesn't pay your overhead. Patients do. The question isn't whether your practice ranks — it's whether the people who find you become real cases that show up, get treated, and generate revenue. That's the only SEO outcome we measure.
Patients are asking AI before Google. We make sure you show up.
Generative Engine Optimization (GEO) is the new layer of medical SEO. ChatGPT, Perplexity, and Google's AI Overviews are increasingly the first place patients ask about symptoms, conditions, and procedures. Hexapoint has been winning visibility inside these answers for over a year — well before most healthcare agencies even understood what was happening.
ChatGPT
Optimized content structure and authority signals to surface your practice when patients ask about your specialty.
Perplexity
Citation-grade content and source authority that earn your practice a spot in Perplexity's curated answers.
Google AI Overviews
Schema, semantic structure, and topical depth that get your practice quoted in Google's generative answers.
Traditional Search
The blue links still drive most patients. We rank you where it matters — local maps, organic results, and featured snippets.
Five steps. No long sales cycles.
The first 60–90 days are intensive. After that, we run a focused monthly program that compounds. No retainers without proof, no contracts that lock you in.
Territory Check
Submit your details. We confirm we don't already work with a competitor in your market — and audit what we can realistically achieve for you.
Strategy Call
30–45 minutes with a senior SEO specialist. See live rankings from real Hexapoint clients — no canned case studies, no theater.
Keyword Selection
You choose the keywords you want to rank for. We help ensure they actually drive qualified patient traffic — not vanity terms.
Build & Rank
We work. You operate your practice. Rankings move. You attend monthly Reporting & Results meetings — straightforward, no jargon.
Anchor & Ascend
Once ranked, our monthly program defends your position and pushes for new ones. Month-to-month. No commitments, no contracts.
What happens during monthly medical SEO management.
SEO is not a single service. It's a stack of forty-plus disciplines working together. Every month, every Hexapoint medical SEO engagement runs across all of them. Here's the full list — organized by category — so you know exactly what your retainer covers.
Strategy & Research
The foundation — knowing what to rank for, who you're up against, and what your patients are searching for.
On-Page & Content
The work patients actually see — and what Google evaluates first.
Technical SEO
The infrastructure under the hood — what makes Google trust your site at the protocol level.
Local & Authority
For specialty practices, local visibility and topical authority are everything.
Conversion & Experience
Rankings are useless if visitors don't book. We optimize the whole funnel.
Measurement & Attribution
The category most agencies skip — and the one that actually proves SEO is working.
The Hexapoint difference, in five lines.
We've been doing medical SEO for nearly two decades. Here's what we do that most healthcare SEO agencies still don't.
EHR-integrated, not click-counted.
Most agencies stop at "you got more traffic." We tie every organic visitor through your EHR to attended appointments, completed procedures, and CPT-level revenue. That's the only number that matters.
AI visibility, already shipping.
While most healthcare agencies are still figuring out what GEO is, we've been winning visibility inside ChatGPT, Perplexity, and Google AI Overviews for over a year. Your patients are asking AI. We make sure you're the answer.
Senior specialists, not coordinators.
The person on your strategy call is the person running your campaign. No junior account managers translating between you and the work. You get senior medical SEO talent — every report, every meeting, every month.
Specialty-specific, not generalist.
We've been inside orthopedics, spine, derm, oral surgery, and plastics for nearly 20 years. We know reverse shoulder from total shoulder, Mohs from a basic excision. The patients you want, we already understand.
Month-to-month, not contract-locked.
Our Anchor & Ascend program is month-to-month. No commitments. No long-term contracts. If we're not earning our fee, you walk — and you keep everything we built. No hostage situations.
Counsel, not just execution.
SEO is a vehicle, not a strategy. We have long, careful conversations about what's worth ranking for, where new revenue actually lives in your practice, and which moves are right for your specific market. You get the senior team practices call before making the next move.
Track every patient your SEO brought in — down to the procedure.
Hexapoint's MeasureMD connects directly to your EHR so you can see exactly which keywords, pages, and campaigns drove attended visits and surgical cases — not just clicks. True cost per patient acquisition, certified by your own data.
Integrated with 50+ major EHR and practice management systems — and growing.
See How MeasureMD WorksMedical SEO, answered honestly.
How long does medical SEO take to work?
For most specialty practices, meaningful organic traffic improvements appear within 60–90 days. Top rankings on competitive procedure or condition keywords typically take 6–12 months — depending on market saturation, current site authority, and the breadth of keywords being targeted. Hexapoint's first 60–90 days are intensive on purpose: we frontload the technical, content, and authority work so the compounding starts early.
What's the difference between SEO and GEO (Generative Engine Optimization)?
Traditional SEO ranks you on Google's blue links. GEO gets your practice cited inside generative AI answers — ChatGPT, Perplexity, Google's AI Overviews. Patients are increasingly asking AI questions about symptoms, conditions, and procedures before ever opening Google. The two disciplines overlap (good content and authority help both), but GEO has additional requirements around citation-grade content structure, schema, and source authority. Hexapoint runs both as one integrated medical SEO program.
How is medical SEO different from regular SEO?
Three reasons. First, medical content has YMYL (Your Money or Your Life) requirements from Google — meaning it's held to a higher standard for accuracy, expertise, and authority signals. Second, healthcare SEO has to navigate HIPAA and patient-privacy considerations that no e-commerce SEO does. Third, medical buying journeys are longer and more research-driven than typical consumer searches — your content has to do more education and trust-building. We've spent nearly two decades inside this exact dynamic.
Do you require long-term contracts?
No. Hexapoint's Anchor & Ascend program is month-to-month with no commitments. If you decide to leave, you keep everything we built — your website, your domain, your content, your accounts. We've earned long client relationships by being worth keeping, not by locking practices in.
Can you actually prove SEO is generating revenue?
Yes. That's the entire point of our EHR-integrated attribution platform, MeasureMD. We tie organic search visitors back through your EHR to attended appointments, completed procedures, and CPT-level revenue. Most healthcare SEO agencies report on traffic and conversions because they can't go further. We measure to the patient and the case, because that's the only number that matters.
Will you work with a competitor in my area?
No. Hexapoint maintains exclusivity by territory. The first step in our process is confirming we don't already serve a direct competitor in your geographic market. If we do, we'll tell you on the intro call rather than waste your time.
What specialties do you work with?
We specialize in procedure-driven medical practices — orthopedics, spine and neurosurgery, dermatology, plastic surgery, oral and maxillofacial surgery, and a number of related specialties. We work with everything from solo surgeons to multi-physician groups and MSO-affiliated practices. See the full list of specialties.
How much does medical SEO cost?
It depends on competition, geography, and goals — but Hexapoint's medical SEO retainers typically range from $3,500 to $15,000+ per month, with most specialty practices in the $5K–$8K range. We scope every engagement to actual goals, not to padded service tiers. Book a call and we'll give you a real number based on what your specific market requires.
Ready to see what your practice could be ranking for?
Book a discovery call and we'll show you live rankings from real Hexapoint clients in specialties like yours — plus a free SEO audit of your current site, with no obligation.
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