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What changed in medical marketing this year, and how specialty practices are winning patients on the new search surfaces (Google AI Overviews, ChatGPT, Perplexity).
We don't sell your email. We send the playbook and one short follow-up. That's it.
For nearly 20 years, Hexapoint has helped solo doctors of chiropractic, multi-location chiropractic groups, and integrated wellness practices grow new-patient volume — with marketing tracked all the way through the EHR to attended appointments, completed care plans, and visit-level revenue.
Patients searching for chiropractic care almost always arrive with a problem they need solved this week — a flare-up of back pain, a stiff neck they cannot turn, a sciatic episode that woke them up at 4am. They are not casually browsing; they are urgently choosing. The keywords they use, the speed at which they decide, and the long-term care-plan economics that separate good chiropractic practices from great ones all behave differently than other specialties. Most agencies don't know this. We've spent nearly 20 years studying it.
"Why does my lower back hurt?" "Should I see a chiropractor for sciatica?" Patients are not ready to book yet — they are trying to understand what is wrong. Education-led content earns trust here, and starts the path to a new-patient consult.
"Best chiropractor near me." "Chiropractor [city] reviews." "How much does a chiropractor cost?" They have named the problem. Now they are choosing the practice — local SEO, reviews, and clear pricing or new-patient-special signals drive the conversion.
"Dr. Smith chiropractic [city]." "[Practice name] new patient special." Branded queries — they have decided on you, they are looking for the phone number or the online booking page. Frictionless booking, immediate response, and Google Business Profile excellence close the loop.
Every service below is informed by the chiropractic patient journey — from acute-pain searches to long-term care-plan retention. Not generic healthcare templates retrofitted for chiropractic.
Condition explainers, treatment pages, and DC bios that rank for the high-intent queries patients actually use — back pain, neck pain, sciatica, herniated disc, headaches, sports injury, auto injury, prenatal chiro, and more.
Google Business Profile optimization, citation building, and local schema that get your practice into the map pack when patients search "chiropractor near me" — typically with intent to call inside the same hour.
Showing up inside ChatGPT, Perplexity, and Google AI Overviews — the new front page of chiropractic patient research. We've been winning visibility here for over a year.
Paid search campaigns built for acute-care intent — keywords, ad copy, and landing pages that filter for in-pain, ready-to-book patients, tracked through to attended new-patient exams and completed care plans.
Custom-coded sites that load fast, look modern, and convert. Condition pages, technique explainers, DC bios, new-patient-special landing pages, and online-booking flows — built around how chiropractic patients browse.
Active review generation and reputation management. In a specialty where patients pick the chiropractor as much as the practice, your reviews and Google rating are the conversion lever.
Adjustment walkthroughs, DC bios, patient testimonials, and condition-education content — broadcast-quality, social-ready, and engineered to build trust before the first phone call.
From new-patient exams to care-plan packages — we design and test the offers that convert in your local market without devaluing your practice or violating state-board guidelines.
Every campaign tied through your EHR to attended new-patient exams, completed care plans, and visit-level revenue. Powered by our proprietary platform, MeasureMD.
We don't just market for chiropractic practices — we present, lecture, and consult inside the industry's leading chiropractic conferences, networks, and educational organizations. When chiropractic leadership is shaping the next era of patient acquisition, we're often in the room.
The leading professional society in chiropractic.
A core network of practicing DCs and chiropractic educators.
The most-read healthcare business publication and conference series in the U.S.
Every campaign, integration, and patient data flow architected around HIPAA from day one.
Patients still Google "chiropractor near me" — but they also ask Siri while in pain at 6am, query ChatGPT about whether a chiropractor or PT is the right call, and read Perplexity citations before they ever pick up the phone. We rank you on every surface that matters.
Organic blue links, "People Also Ask," featured snippets, and the local map pack — the highest-volume surface, still.
Showing up inside Google's generative answers — the box patients now read before clicking anything.
Citation-grade content and authority signals that earn your practice a place inside AI-generated patient research — including condition and care-comparison queries.
"Hey Siri, find me a chiropractor for back pain" — natural-language content adapted for hands-free, in-pain queries.
From multi-location regional chiropractic groups to single-DC practices, sports-injury programs, prenatal and family chiropractic clinics, and integrated wellness centers — Hexapoint has built and grown the digital presence behind respected names in U.S. chiropractic.
Full marketing strategy, web design, and EHR-integrated tracking
…and more than a hundred other chiropractic, sports-injury, and integrated wellness practices nationwide. Book a call and we will walk through live examples relevant to your market and case mix.
We don't run competing campaigns against each other. Hexapoint maintains geographic exclusivity — meaning if we're already working with a chiropractic group in your region, we won't take you on. The first step in our process is always confirming we're free to work together.
Paid search and Google Ads can drive booked new-patient exams within the first 2-4 weeks of launch, assuming your tracking is properly configured. Chiropractic SEO is a longer game — meaningful organic traffic gains typically appear in 60-90 days, with top rankings on competitive local terms (e.g., "back pain [city]" or "chiropractor near me") arriving over 6-12 months. The first 90 days of every Hexapoint engagement are intensive on purpose: we frontload the technical, content, and authority work so the compounding starts early.
Three things. First, chiropractic patients are usually in acute pain when they search — they decide within hours, not weeks, and their queries have an urgency profile that other medical specialties do not share. Second, chiropractic economics are anchored on long-term care plans, not single visits — which means retention and reactivation matter as much as new-patient acquisition. Third, the chiropractic competitive landscape is unusually local: most patients will not drive more than 10-15 minutes, so geographic precision is everything. Generic agencies don't optimize for any of this.
Both. Hexapoint serves everyone from solo doctors of chiropractic to multi-DC chiropractic groups, regional networks, sports-injury and auto-injury programs, prenatal and family chiropractic clinics, and integrated wellness MSOs. The work scales — what stays constant is that the senior team you meet on the call is the senior team running your account.
No. Hexapoint maintains strict geographic exclusivity — one chiropractic practice per market. The first step in our process is confirming we don't already serve a direct competitor in your region. If we do, we'll tell you on the intro call rather than waste your time.
Through MeasureMD — our proprietary EHR-integrated attribution platform. We connect directly to your practice management system so every marketing dollar is tracked through to attended new-patient exams, completed care plans, and visit-level revenue. Most agencies stop at "leads generated." We measure to the patient and the care plan, because that's the only number that matters for your practice.
Hexapoint's chiropractic marketing engagements typically range from $4,000-$20,000+ per month, depending on geography, competition, scope, and ad spend. Most independent chiropractic practices fall in the $6K-$12K range. Multi-location chiropractic groups and regional networks run higher because the work scales across locations and DCs. We scope every engagement to actual goals — not padded service tiers. Book a call and we'll give you a real number based on what your specific market and practice require.
Yes. Every campaign, every EHR integration, and every patient data flow at Hexapoint is architected around HIPAA from day one. We've spent nearly 20 years working inside healthcare — compliance isn't an afterthought, it's the foundation everything else is built on.
Yes. We custom-code and design websites for chiropractic practices, including condition explainers, technique pages, DC bios, new-patient-special landing pages, online-booking flows, and multi-location architectures. See examples of our chiropractic website work.
Book a strategy call and we'll show you live rankings and live revenue from real Hexapoint chiropractic clients in markets like yours — plus a free audit of your current marketing.
Book A Strategy CallA founder, not a sales rep, answers every intro call.
With our integrations, we can provide true cost per patient acquisition with certainty.
Learn more about MeasureMD