Hexapoint Awarded Precision Patient Targeting
Precision Patient Targeting
Nurture patient relationships and drive repeat visits with data-driven, HIPAA-compliant campaigns tailored to specific patient segments
Precision Targeting Delivers Better Patient Outcomes.
Hexapoint Health’s Precision Patient Targeting combines advanced analytics and multi-channel strategies to reach your ideal patients exactly where they engage—whether they’re searching on Google, watching shows on Hulu, scrolling through Instagram, or listening to Spotify.
From targeted display ads and personalized video content to demographic-specific social media and strategic geofencing, we deploy data-driven solutions to connect you with the right patients at the right time in the most efficient and cost-effective ways.
Our Approach to Precision Patient Targeting
We develop HIPAA-compliant, data-driven targeting strategies tailored to your goals—from automated risk stratification to personalized care journey mapping.
Our methodologies focus on demographic analysis, clinical pattern recognition, and outcome tracking to ensure every patient interaction delivers measurable value.
Understanding Precision Patient Targeting
Examples of How It Works
1. Jim - 55-Year-Old Male, Hesitant to Act (Multi-Platform Retargeting)
Jim, a 55-year-old man, has been experiencing knee pain but keeps delaying seeing a doctor. One evening, while watching a show on Hulu, he sees a video ad from Main Street Medical Group promoting knee pain treatments. Intrigued, he visits their website but doesn’t take any action.
Later, he encounters a display ad on a local news website, and a few days later, he watches a YouTube ad from the same group. Still hesitant, Jim then sees a Facebook retargeting ad offering same-day appointments, which finally prompts him to call and book an appointment.
Platforms & Services:
- Programmatic Ads (Hulu, YouTube, Facebook, News Websites)
- Programmatic Patient Retargeting
- HIPAA-Compliant AI Call Tracking
2. Jane – 45-Year-Old Female, Searching for Relief (Multi-Touchpoint)
Jane, a 45-year-old woman, has been searching for back pain relief online for weeks. After visiting a few health-related websites, she starts seeing display ads from Main Street Medical Group. She notices more ads on YouTube Shorts and Facebook, offering information about non-surgical back pain treatments.
Finally, she clicks on a Facebook retargeting ad, visits the website, and fills out a contact form, converting her into a lead for Main Street Medical Group.
Platforms & Services:
- Display Ads (Health Websites)
- Programmatic Patient Retargeting (YouTube Shorts, Facebook)
- HIPAA-Compliant AI Call Tracking
3. Lauren – 35-Year-Old Female, Triggered by SEO (SEO to Multi-Platform Retargeting)
Lauren, a 35-year-old professional, finds a blog post from Main Street Medical Group while searching for neck pain relief. She reads it but doesn’t take any action. Over the next week, she sees video ads while watching a show on HBO Max and then encounters a banner ad on her favorite fitness app.
After multiple touchpoints, Lauren finally clicks on the fitness app ad and schedules an appointment.
Platforms & Services:
- Search Engine Optimization (SEO)
- Programmatic Patient Retargeting (HBO Max, Fitness Apps)
- HIPAA-Compliant AI Call Tracking
4. James – 50-Year-Old Male, Searching for a Specialist (Google Ads to Retargeting)
James, a 50-year-old man, searches Google for “disc replacement surgeon near me” and sees a Google Ad from Main Street Medical Group. He clicks on the ad but doesn’t schedule an appointment.
Over the next few days, James is served display ads on various health forums and local websites. He then sees a YouTube ad and a retargeting ad on Instagram, promoting the group’s expertise in disc replacement surgery. This prompts him to book a consultation.
Platforms & Services:
- Google Ads
- Programmatic Patient Retargeting (Display Ads, YouTube, Instagram)
- HIPAA-Compliant AI Call Tracking
5. Michael – 40-Year-Old Male, Triggered by Event Geo-Fencing
Michael attends a local health expo, and Main Street Medical Group has geofenced the event. Later that day, while watching a show on Hulu, he sees a video ad about sports injury treatments. A few days later, Michael sees a display ad on a local news website and a retargeting ad on Instagram. Finally, after viewing a YouTube ad about knee treatment options, he books an appointment.
Platforms & Services:
- Addressable Geo-Fencing (Health Expo)
- Programmatic Patient Retargeting (Hulu, News Websites, Instagram, YouTube)
- HIPAA-Compliant AI Call Tracking
Build Meaningful Patient Connections
Precision targeting remains one of the most powerful tools for improving patient outcomes and retention. Hexapoint helps your practice stay proactive, personalized, and patient-focused with every engagement.
With intelligent segmentation and evidence-based intervention strategies, we transform patient data into a reliable framework for sustainable practice growth.
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