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SEO In Hoboken

Work With The Best SEO Company In Hoboken

We’re the best fit for your SEO needs. With Hexapoint, you get:

  • Access to a Dedicated Client Success Manager 
  • No Contracts or Hidden Fees 
  • Proactive Campaign Management
  • Results-Oriented Approach With a Focus on Client ROI
  • An Award-Winning Team of Experts
  • Comprehensive Services That Go Beyond SEO
  • In-Depth Monthly Reporting and Quarterly Video Calls 

A Dedicated SEO Specialist Who Works on Your Campaign

A Custom SEO Strategy For Your Local Business

Our Hoboken SEO company will create a custom search engine optimization strategy for your Hoboken business. From there, we’ll implement the strategy, monitor your results, and tweak our tactics as necessary. Here’s how it works: 

Phase 1: Strategy Formulation

Keyword Analysis

All great SEO strategies start with keyword research and keyword analysis. The more keywords your business website is ranking highly for, the more visible you are on search engines. We use our SEO tools to gain insights on:

  • Which keywords you’re ranking for already
  • Which keywords your competitors are ranking for
  • What customers searching for those keywords want
  • What types of content perform well for those keywords
  • Which keywords your top competitors are neglecting
  • And more

We use our keyword research to learn where we should focus our efforts, and what kind of content we should create. We’ll create pages for all of the major keywords you want to rank for, and we’ll optimize your existing pages for keywords you’re already ranking for.

Backlink Analysis

Backlinks are links from other websites that point to yours. Search engines like Google use backlinks to determine how trustworthy your website is.

Using backlink analysis tools, we find sites that link to your competitors. We then create a strategy to get those sites to link to your site instead. We’ll also find relevant sites that don’t have links to you or your competitors, and create a strategy to get them to link to you.

Technical SEO Strategies

Technical SEO is behind-the-scenes; technical SEO changes can make your site faster, easier for search engines to understand, and smoother and safer for customers and clients to browse. We conduct a thorough, 100-point technical SEO audit to guide our strategy. This audit includes:

  • Page speed
  • Schema
  • Crawlability
  • Site security
  • Website architecture
  • And more

Content Development Strategy

To rank on search engines, you need high-quality content. Having completed our keyword and competitor analysis, we’ll create a content development strategy focused on your niche and on targeting customers in Hoboken and the surrounding area. Our content strategy will focus on how we can:

  • Optimize existing content to rank for keywords
  • Fill gaps in content to rank for new keywords
  • Link all of your content together to create an interlinked web

Our content development strategy will bring more users to your site, and keep them on your site for longer.

Google Business Profile Audit

Google Business Profile (GBP) is Google’s business directory and one of the most important parts of local SEO. Our Hoboken SEO team will check the status of your Google Business Profile and then create a strategy to build one for you or optimize your existing GBP.

Phase 2: Implementation Of Strategy

With our strategy created, our team of SEO experts will implement all of the SEO tactics we’ve come up with. We will:

  • Create any service and product pages that are needed to fill keyword gaps
  • Optimize existing pages, focusing on title tags, meta description, content and keyword density, and internal linking
  • Optimize and add schema to ensure that search engines understand what your pages and the elements on those pages are built for—this can help you get higher converting Rich Results on Google
  • Complete high-priority technical fixes
  • Build and optimize your Google Business Profile
  • Begin building links to your pages
  • Optimize pages that already have a Google ranking between position 2 and 10 for relevant keywords. Our focus is to get these keywords to rank 1, which has a substantially higher click-through rate than any other position.
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Phase 3: Monitor Results, Make Adjustments & Continuous Work

With our strategy created, our team of SEO experts will implement all of the SEO tactics we’ve come up with. We will:

  • Create any service and product pages that are needed to fill keyword gaps
  • Optimize existing pages, focusing on title tags, meta description, content and keyword density, and internal linking
  • Optimize and add schema to ensure that search engines understand what your pages and the elements on those pages are built for—this can help you get higher converting Rich Results on Google
  • Complete high-priority technical fixes
  • Build and optimize your Google Business Profile
  • Begin building links to your pages
  • Optimize pages that already have a Google ranking between position 2 and 10 for relevant keywords. Our focus is to get these keywords to rank 1, which has a substantially higher click-through rate than any other position.

What Is SEO? Understanding The 4 Pillars

Search engine optimization (SEO) is the process of improving your website’s performance on search engines like Google. Here are the four pillars of SEO: 

On-Page SEO

On-page SEO happens on the front end of your website. It includes:

User Experience: We make your website easier to navigate and more enjoyable to use.

Unique content:  We create high-quality content that your users won’t be able to find anywhere else. 

Keyword utilization: We optimize all of your content by including relevant keywords in page titles, headings, and meta descriptions.

Internal linking: We link all of your content together to create a cohesive web, making your site easier to navigate while keeping users on your site for longer.

Local SEO

Local SEO is about helping people in Hoboken find your business. Our SEO agency will optimize your Google Business Profile, target local keywords, and ensure your name, address, and phone number are consistent on a number of directories and websites across the web. 

Off-Page SEO

We build links to your website from other websites that are relevant to your niche, and to Hoboken. Our techniques include:

 

  • Guest blogging
  • Submitting citations (your name, address, and phone number) to directories
  • Outreach-based link building

Technical SEO

Technical SEO keeps your site safe, secure, speedy, and search engine-friendly. We focus on hundreds of different technical elements while working on your site, including:

  • Page speed 
  • Crawlability
  • Site security 
  • Website architecture
  • And more

Case Studies

FAQ

How Much Does SEO Actually Cost?

The cost of SEO depends on your needs; to get a better understanding if SEO is right for you, call us for a free consultation.

What’s Included in the Monthly Price of SEO Services?

Our SEO services include all four pillars of SEO.

Does SEO Give You Immediate Results?

No. We focus on big wins early, and you may see results quite quickly, but think of SEO as an investment, and an ongoing process. SEO can take time, but you’ll see results for years to come. For SEO Hoboken businesses can rely on, choose Hexapoint. 

What Are the Top-Ranking Factors Affecting SEO?

The top-ranking factors vary depending on your industry. They generally include:

  • Site security
  • Mobile compatibility
  • Quality content
  • Keyword usage
  • Backlinks (both quantity and quality)
  • Page speed (and other technical factors)
  • User experience
  • Schema markup