Aaron Mike

Aaron Mike, Co-Founder and CMO of Hexapoint, is a recognized leader in healthcare marketing and digital strategy with over 16 years at the forefront of the industry. Throughout his career, Aaron has partnered with over 2,500 healthcare providers, bringing them beyond the noise of standard tactics and into a space of impactful, long-term growth. His approach centers on what truly matters: attracting loyal, ideal patients and building brands that resonate beyond the basics.

Aaron’s hands-on leadership style is deeply influenced by his unique blend of business acumen and creative insight, drawn from a background that includes not only digital strategy but also years as a musician, writer, and painter. This multi-faceted experience allows Aaron to lead with a balance of strategic planning and adaptability, helping his team at Hexapoint deliver results that set clients apart from the competition. For Aaron, a successful strategy isn’t about following a template; it’s about crafting something that is as original as it is effective.

With his commitment to a no-nonsense, results-driven approach, Aaron has built Hexapoint to be an agency focused on creating real, measurable value. He believes that standing out in the market requires more than traffic and visibility—it demands a brand that connects deeply with the right audience. If you’re ready to see how Hexapoint’s innovative strategies can transform your brand, start a conversation with Aaron Buch today and explore how his team can help you reach new heights.

Partner with a Healthcare Consumer Behavior Expert

In today’s rapidly changing healthcare landscape, truly understanding how patients think, decide, and act is no longer optional—it’s the key to standing out and achieving measurable growth. With over 17 years in direct-to-patient marketing, hands-on research, and experience working with over 500 specialty practices (and thousands of patients in pain), I bring evidence-backed insights that help organizations connect with patients on a deeper, more meaningful level.

Below are some of the industry segments where I’ve delivered strategic value and how I can help your organization do the same: Specialty Independent Doctors (Orthopedics, Spine, MSK, and More)

How I Help:

• In-Depth Pain Psychology: With extensive experience in orthopedics and spine, I understand the unique concerns of patients in pain and the factors that drive them to seek care—and to choose specific providers.
• Boost Patient Acquisition & Retention: By tapping into the real motivations of patients experiencing pain, I create marketing strategies that resonate, leading to more appointment bookings and better follow-through.
• Enhance Patient Experience: My empathetic, data-driven approach bridges the gap between clinical expertise and patient perception, helping independent practices build trust and lasting patient relationships.

Large Integrated Health Systems & Hospital Networks

How I Help:

• Elevate Patient Engagement: I develop strategies that speak directly to patient fears, motivations, and pain points, ensuring hospital marketing resonates beyond traditional messaging.
• Drive Service-Line Growth: Orthopedics, spine, cardiology, oncology—whatever the service line, I apply my real-world expertise to refine messaging and boost patient volume.
• Improve Reputation & Loyalty: By building patient-centric marketing ecosystems, I help hospital networks foster stronger community trust and long-term loyalty.

Medical Device & Biotech

How I Help:
• Bridge the Clinical-Consumer Gap: Drawing on direct patient feedback and behavioral research, I translate complex device features into compelling patient benefits—especially for devices aimed at pain management or musculoskeletal issues.
• Accelerate Adoption: Leverage strategies that communicate clearly to both clinicians and patients, streamlining the decision-making process for innovative devices or therapies.
• Maximize Market Access: I help organizations design go-to-market plans grounded in patient motivations—so new devices gain traction quickly and effectively.

Digital Health / Telehealth / Virtual Care

How I Help:
• Boost User Adoption: From remote rehab solutions to mental health apps, I pinpoint what truly drives sign-ups, retention, and patient satisfaction—particularly among those seeking relief from pain or mobility challenges.
• Personalize the Digital Experience: My approach ensures every touchpoint—onboarding, follow-ups, content—is tailored to how patients actually behave online.
• Scale with Confidence: By applying evidence-based marketing tactics, I help digital health startups expand user bases rapidly while maintaining meaningful engagement.

Health Tech & SaaS for Providers

How I Help:
• Bring Patient-Centricity to B2B: Even though you’re selling to providers, your ultimate end-user is the patient. I show you how to emphasize benefits that matter most to patients in pain, making your software more appealing to providers.
• Optimize Product Positioning: By blending clinical insights with consumer marketing principles, I help you articulate your SaaS solution’s unique value in clear, patient-friendly terms.
• Foster Long-Term Adoption: I work with sales, marketing, and product teams to ensure your tech solutions truly serve patient needs, driving consistent provider renewals.

Payers & Insurance Companies

How I Help:
• Shift from Transactional to Relational: Insurance can feel impersonal. I humanize member engagement by leveraging empathy, language, and design that builds trust—especially crucial for patients managing chronic pain or large out-of-pocket costs.
• Improve Member Acquisition & Retention: From targeted marketing campaigns to onboarding experiences, I refine messaging so patients feel supported from day one.
• Drive Preventive Care Initiatives: By understanding barriers to patient compliance, I design programs that encourage members to proactively engage in their health, reducing costs and improving outcomes.

Management Consulting & Advisory Firms

How I Help:
Healthcare Subject-Matter Expertise: I bring specialized knowledge in direct-to-patient marketing and patient psychology, enhancing a consulting firm’s healthcare practice.
• Hands-On Field Experience: With a track record of working alongside clinics, hospital networks, and specialty practices (especially in orthopedics and spine), I offer actionable insights grounded in real-world success.
• Boost Client Deliverables: Whether it’s patient journey mapping or marketing strategy, I help consultants deliver more robust, data-driven solutions to their healthcare clients.

Private Equity & Venture Capital

How I Help:
• Accelerate Portfolio Growth: For PE/VC firms invested in specialty practices, digital health, or medical device startups, I craft patient-centric marketing playbooks that fuel rapid scale.
• Enhance Valuation: By increasing patient loyalty and revenue potential, I help portfolio companies become more attractive to future buyers or public markets.
• Operational & Strategic Advisor: I provide ongoing guidance on brand positioning, patient acquisition, and retention, enabling PE/VC partners to focus on overall investment strategy.

Large Consumer Brands Expanding into Health/Wellness

How I Help:
• Consumer Mindset Meets Healthcare Reality: I translate “healthcare speak” into relatable, consumer-friendly content that aligns with your brand ethos—especially important when addressing pain-management solutions.
• Build Trust & Credibility: Drawing on years of patient research, I design messaging that conveys authenticity—critical for consumer brands entering healthcare.
• Innovate & Differentiate: My insights help you stand out among traditional healthcare players, positioning your brand as a forward-thinking leader in wellness.

Why Top Physicians & Organization Partner With Me:
• 17+ Years of Direct-to-Patient Insights: I’ve seen firsthand what truly moves patients from hesitation to action, especially when they’re in pain.
• Data-Driven & Empathy-Focused: My approach combines rigorous analysis with genuine empathy for those seeking relief and better quality of life.
• Proven Results with 500+ Practices: My background spans orthopedics, spine, MSK, and other specialty practices—yielding measurable gains in patient acquisition and satisfaction.
• Customized Strategies: Every partnership is unique. I tailor solutions for your specific industry challenges and growth goals.

Ready to Deepen Your Impact?
From independent orthopedic clinics to emerging digital health platforms, every organization in healthcare needs a nuanced understanding of patient behavior—especially patients in pain.

If you’re looking to drive meaningful growth and create patient experiences that stand out in a crowded market, I’d love to connect and explore how we can work together.

Contact Me – Let’s transform the way you engage, retain, and serve your patients.