Aaron Michael Buch
Co-Founder | CMO + Creative Director
Aaron
Michael
Buch
Co-Founder | CMO
Creative Director
Aaron Michael Buch, with a Master’s in Public and Organizational Relations and a Bachelor’s in Communications and Business Administration, is a leading expert in business strategy and digital growth. As Founder and CMO of Hexapoint, he also served as President and Head of Creative at Gaels Group, driving innovation in digital marketing and technology.
Aaron has guided over 400 healthcare practices and collaborated with 2,500+ doctors, overseeing 150+ websites that integrate AI and machine learning. His passion lies in problem-solving and creating meaningful connections between brands and consumers. Beyond marketing, he excels in creative innovation, software development, and technology.
Under his leadership, Hexapoint delivers unique strategies and scalable solutions for lasting client success.
Learn more about passions and hobbies.
Artist, Painter
In the world of visual art, I’ve always been drawn to the expansive and tactile nature of painting. There’s something about stretching a large canvas and letting your imagination run wild on it. My go-to medium has recently been acrylics, especially in super bold and neon hues that sort of shock your eye in a good way.
In my art, to some, they may look like a burst of spontaneous energy0 and sometimes they are, but there’s a lot more going on. Each seemingly random movement is in someway calculated. Sometimes overthought, sometimes with none at all, but they’re never just splashes of paint to me; they’re critical elements that contribute to a larger story or feeling I’m trying to replicate. That story is part of a philosophy or belief thats important to me.
The whole process for me is like a high-stakes game of chess where I’m thinking about each move. It’s strategy and execution but with art, it feels effortless. There is inspiration and strategy all while having room for unpredictability, for that spontaneous flick of the wrist that adds a twist to the narrative.
So whether it’s in the boardroom or in front of a canvas, the principles remain the same for me: vision, planning, and a bit of room for the unexpected. The end goal? To create something that not only grabs attention but also provokes thought and stays with you long after you’ve moved on.
Writer, Director, Storyteller
From brainstorming in a writers room over cold but delicious Chinese food, to the executive board room in suites, my creative journey has been anything but conventional. With dedication and a little bit of luck, I’ve been able to create an expansive portfolio which includes both writing plays, broadway, television, films, and stand-up comedy. The art of storytelling has always been magical to me. Having been part of writing shoes that have sold to renowned networks like MAX (HBO), I’ve always learned and understands the intricacies of pitching, selling, and delivering content that resonates with specific and sometimes diverse audiences.
These experiences have provided me with invaluable skills that I’ve been able to transfer into business leadership. Crafting a compelling story—whether it’s a comedy routine or a business strategy—requires an intimate understanding of audience psychology, timing, and the elements that make people connect and invest. As a CMO and executive leader, I regularly leverage storytelling skills to build and guide brands, inspire teams, and drive operational success. The story (and the clarity) is critical.
In the realm of business operations I’ve built creative agility and strategic thinking through years in the entertainment industry. (I also worked for a few years doing A&R at Columbia Records / Sony). The ability to captivate an audience and present ideas is not only crucial for the stage but also for the boardroom. These multidisciplinary experiences have helped me navigate the complexities of business leadership, ensuring both operational efficiency and a culture of innovation and engagement.
Musician, Audio Engineer
Music isn’t just a hobby for me; it’s a lifelong passion that deeply influences my business acumen and creativity. I’ve been playing guitar and pounding drums for well over two decades. I’ve toured the country, been signed to record labels, and released a dozen albums. Working alongside some of the best producers and audio engineers in the world has not only honed my musical abilities but also sharpened my ears for understanding the nuanced needs of client, projects and storytelling.
I started playing music because it made me feel good, and that hasn’t changed. When I began, I had no idea how much I’d learn from improvising in jam sessions, being disciplined in the studio, or collaborating with other musicians.
These experiences have shaped my leadership style. For me, running a successful company is like composing a great song—different elements coming together in a way that just clicks. Whether I’m launching a new digital marketing campaign or working on a new music track, my goal is the same: to create something memorable, impactful, and well-coordinated.
Photographer, Videographer, Editor and some other things..
I know what you’re thinking. This dude does a lot of stuff. Is it true, can he be any good? How? With what time? Doesn’t he have 5 kids? A wife? A life? Well, the answer is it’s true, and yes it simply makes me who I am! I include my family in a lot of my passions. I make tons of videos and short films of my children (including shorts they created and act in!). My kids hang out at our studio and in my world, it’s not a “work-life-balance” it’s more of a circle. Everything is sort of involved together as it needs to be. No, I’m not taking 5 kids on commercial shoots, but in my day-to-day life, I’m with my family and friends all the time and it all blends together and just works. That was the idea from the beginning, and that is the vision I’m proud to say I made happen. Should we just keep going and list the rest at this point? We might as well…
I also have a bit of an obsession with technology, computers, ai, machine learning alongside a deep passion for agriculture and sustainability (that I share with my son Grant). These two areas blend together in the world of precision agriculture. In terms of hobbies and thing I collect…maybe we save those for another time.