UX vs. UI for Medical Marketing: Designing Patient-Centric Websites That Deliver
UX vs. UI for Medical Marketing: Designing Patient-Centric Websites That Deliver Written by: Aaron Michael Buch In the fast-evolving world of medical marketing, having an “okay” website just doesn’t cut it anymore. The stakes are high, and patient expectations are...
SEO in Action: Understanding What We Do Every Month To Increase Your Rankings
SEO in Action: Understanding What We Do Every Month To Increase Your Rankings Written by: Aaron Michael Buch The foundation of SEO is established in the first few months, but the most significant, ongoing work happens afterward. SEO is not a one-time task—it’s an...
Understanding Google’s E-E-A-T and How Medical Practices Can Use It to Strengthen Their Online Presence
Understanding Google’s E-E-A-T and How Medical Practices Can Use It to Strengthen Their Online Presence Written by: Aaron Michael Buch As a doctor or medical practice administrator, you’ve probably heard about Google’s E-E-A-T principles: Expertise,...
The Importance of Soft and Hard Metrics in Medical Marketing: Measuring What Matters for High-Value Patients
The Importance of Soft and Hard Metrics in Medical Marketing: Measuring What Matters for High-Value Patients Written by: Aaron Michael Buch In a competitive medical world, understanding how your marketing efforts perform is key to attracting patients who need ongoing...